The American landscape is undergoing significant demographic changes, reshaping the concept of the American Dream. This report by Zimmerman/Volk Associates explores the evolving family structures and housing preferences in the U.S., highlighting trends such as the decline of traditional families, the rise of single-person households, and the increasing importance of walkable, mixed-use neighborhoods. With the Baby Boomers aging and Millennials emerging as the largest generation, the housing market now reflects diverse needs ranging from grandfamilies to singles seeking community-oriented living.
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Talkin ’ ’bout My Generation: Changing Demographics and Economic Impacts
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The Baby Boom 77 Million 1946-1964 Zimmerman/Volk Associates, Inc.
A Pig in a Python Birth Years: 1946-1964 Ages Today: 49-67 Entered Kindergarten: 1951-1969 Elementary schools Entered High School: 1960-1978 High schools Entered College: 1964-1982 Dormitories Entered Job Market: 1964-1986 Apartments Married with Children: 1970-2000 Detached Houses Empty nesting: 1991-2024 Apts./Condos/TH/Detached Retirement/2nd Careers: 2008-2034 Apartments/Condos; CCRCs, etc. Death: 2026-2054 Mortuaries, crematoria, cemeteries Zimmerman/Volk Associates, Inc.
TheBabyBoom Mostly couples The “Me Generation” Heading for retirement Settled at last More likely to be owners Politically and spiritually diverse The new “old”
Boomers joined by the largest generation in American history. Zimmerman/Volk Associates, Inc.
The Millennials 78 Million 1977-1996 Zimmerman/Volk Associates, Inc.
An Even Bigger Pig in the Python Birth Years: 1977-1996 Ages Today: 17-36 Entered Kindergarten: 1982-2001 Elementary schools Enter High School: 1991-2010 High schools Enter College: 1995-2014 Dormitories Enter Job Market: 1997-2021 Apartments/condos Married with Children??: 2003-2036 Detached Houses?? Empty nesting: 2024-2060 Apts./Condos/TH/Detached Retirement: 2047-2066 Apartments/Condos; CCRCs, etc. Death: 2057-2086 Mortuaries, crematoria, cemeteries Zimmerman/Volk Associates, Inc.
TheMillennials Mostly single. Highly social. Early/unsettled careers. Huge college debt. Very mobile. Most likely to be renters. Ethnically and culturally diverse. Green.
55% in 2004 56% in 2011 60% in 2013 Growing market preference for compact, pedestrian-oriented, mixed-use neighborhoods —National Assn. of Realtors Zimmerman/Volk Associates, Inc.
Michigan’s Divergence Households MI US Empty-Nesters/ Retirees 53% 46% Families 29% 30% Younger Singles/Couples 18% 24% Zimmerman/Volk Associates, Inc.
Targeting the 21st Century Market • Housing and unit type variety. • Historic preservation. • Walkable, mixed-use neighborhoods. Zimmerman/Volk Associates, Inc.