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Introducing our sunglasses brand that provides high-quality eyewear at prices lower than competitors like Maui Jim, Oakley, and Ray-Ban. Our products offer more stylish designs, superior durability, and a wider selection, all without high markups. We guarantee excellent quality with an included warranty, ensuring that paying less doesn’t mean losing quality. Our startup plan includes a budget of $2.5 million, allocating funds for building, advertising, R&D, production, loan repayment, and employee salaries. Join us in revolutionizing the industry!
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KB CorpSunglasses Team Kevin Burk 1st Hour Intro to Business
Product • Cheaper than competitors (Maui Jim, Oakley’s, Ray Ban’s) (no high markups) • More stylish and durable • Better selection • Warranty included • Just because your paying less, doesn’t mean your losing quality!
Competitive Edge • Larger selection • Better quality • Cheaper prices
Allocate Funds • Start up cost: $2.5 million • 40 % to building and equipment • 10% for advertising • 10% for research and development (Focus Groups) • 10% for production • 10% for paying back loans • 20% for employees
Investing? • Contributing up too 1/3 of total required start up cost