MEDIA STUDIES GCSE

1. MEDIA STUDIES GCSE Assignment 1: Packaging of DVDs

2. Learning Objectives • To understand what is required of me in my Media Studies GCSE • To understand key concepts within the Media

3. Media Studies GCSE Specifiaction EXAM 40% Unit 1: Investigating the Media Written Paper- 1 hr 30 mins– 60 marks Based on a pre-released paper which will be released JUNE 2011 COURSEWORK 60% Unit 2: Understanding the Media Three assignments to be completed: • Introductory assignment • Cross-media assignment • Practical production and evaluation

4. The Media • Media can be defined as a way of communicating to large amounts of people • It can be divided into THREE CATEGORIES: • Print • E-media • Broadcast Match the definition to the correct aspect of the media: • Anything that can be accessed through the use of computers or mobile phones. • Anything that is delivered to an audience through the use of televisions, cinemas or radios. • Anything that is produced on paper and can be distributed by hand.

5. Copy and complete the following table: Magazines Facebook Computer games Webpages Mobile phones News Films Music videos Newspapers Leaflets Soap Operas Podcasts DVDs DVD covers

6. Assignment 1: Introduction to the Media

7. Learning Objective • To understand what is expected of me in assignment 1 of my Media GCSE • To develop an understanding of the key concepts surrounding assignment 1.

8. The Media and Me... • Answer the following questions in full sentences • What is your favourite film? • What genre of music do you listen to? • What is your favourite TV programme? • How often do you read magazines? • Which magazines do you read regularly? • Which newspapers do you read? • What was the last film you saw at the cinema? • What film did you last buy on DVD? • What is your favourite genre of film? • Do you use social networking sites? If so, which ones?

9. Assignment 1: Introduction to the Media

10. Key Concept: AUDIENCE You must be able to identify the TARGET AUDIENCE for the DVD cover you are analysing. • Write down as many ways as possible we can classify an audience. • Age • Ethnicity • Gender • Location • Occupation • Income • Lifestyle choices • Attitudes • Political persuasions

11. The National Readership SurveyAudience classification through occupation and income QUESTION: What problems do you think could arise through this type of audience profiling?

12. Why do we need the media? • Decide with the person next to you what we gain from the media. • Think about TV, music, films, magazines, newspapers, games etc.

13. Learning Objectives • To learn Blumler and Katz’s ‘Uses and Gratifications’ theory • To compile an audience profile for a range of products within the media.

14. Audience theory: Uses and Gratifications • In the 1970a media theorists Blumler and Katz came up with five reasons why audiences consumed media texts: • To be informed and educated • In order to identify with characters and situations • To be entertained • To enable themselves to socially interact with others • To escape from their daily troubles and woes.

15. Audience theory: Uses and Gratifications Rank Blumler and Katz’s theory (most important down to least important) for the following media texts: • Eastenders • Newspapers • Call of Duty game • Glee tv show • Facebook

16. Learning Objectives • To understand how to ‘read’ a media text through denotation and connotation

17. Learning Objectives • To develop my understanding of target audience • To understand the difference between ‘denotation’ and ‘connotation’ and apply this to media texts.

18. Audience Profiling Draw a picture of the ‘type’ of person you would expect to consume the media texts on the handout. EXTENSION: Annotate your picture with the following information: • Gender • Age • Interests/hobbies • Beliefs/values • Occupation

19. Genre and Target Audience • How many genres of film can you list in a minute? • Pick THREE different genres and create an audience profile for each genre (draw or write). You should layout you work like this:

20. Basic image analysis • Write down the first five words which come into your head when you see the following images and sounds • Don’t think about this- just follow your immediate instincts

25. Apply the processes of denotation and connotation to the colour below:

26. Denotation and Connotation • Denotation ‘the simplest and most obvious level of meaning of sign, be it a word, image, object or sound. Identifying what is actually there, on the page, in the frame of a factual manner. • Connotation ‘the deeper meaning in which a wider range of associations may arise. These meanings are arrived at through the cultural experiences a reader brings to the text.

27. Copy and complete:

28. DENOTATIONCONNOTATION • Write your own definition for the terms above.

29. Learning Objectives • To be able to apply my understanding of denotation and connotation to a DVD cover • To begin to understand what is expected of me in assignment 1.

30. Answer the following questions in full sentences: • Who is the target audience for this film? • Apply the process of DENOTATION to this cover. • Apply the process of CONNOTATION to the following: • Age certificate • Picture • Film title • Star rating • ‘From the producer of THE DEVIL WEARS PRADA’ • Write a paragraph explaining the ways this DVD cover appeals to its target audience.

31. DVD covers • What are the typical ‘codes and conventions’ of a DVD cover?

32. DVD terminology • Annotate the DVD cover. • NOTE! TWO of the terms are NOT on the DVD cover… you need to sport which one! • MONTAGE

34. One more thing… • Match the definition to the correct term: • House style • Iconography • Typography • Institution • The identity of a media product which makes is easily recognisable to its audience. • A large organisation that is influential in the community. • The appearance of printed characters on the page • The set of symbols or images recognised by people as having a particular meaning

35. DVD Analysis • Label your DVD cover using everything you have learnt this lesson.

36. Learning Objectives • To develop my understanding of the ways in which the ‘Control’ DVD cover appeals to the film’s target audience • To understand what is required of me in section two of my assessment.

37. STARTER

38. Lesson Task • Annotate ‘Control’ cover with how it appeals to its target audience • Peer assess • Copy up annotations for FINAL DRAFT.

39. Lesson Objectives • Complete my DVD analysis final draft • Create my own DVD cover for a specific genre and TARGET AUDIENCE of your choice.

40. Starter Label the following on your handout: • HIGH ANGLE SHOT • LOW ANGLE SHOT • OVER-THE-SHOULER SHOT • CLOSE UP • MEDIUM SHOT • LONG SHOT

41. DVD Analysis • Don’t forget to mention... • Denotation and connotation • Colours • Lighting (high-key and low-key) • Camera shots • Information given: • Director’s name, actors involved • Star rating • Institutions involved (magazine reviews etc) • How the blurb appeals to the target audience • Pictures

42. Assignment 1: Introduction to the Media Write down the genre and target audience for the DVD cover you wish to analyse. Some ideas… Children’s animation, rom-com for girls, action adventure for boys, sci-fi for boys?, rock-bio film (Control), TV programmes, e.g. The Mighty Boosh etc

43. DVD ChecklistHave you included... FRONT COVER: • DVDtitle • Large central image • Tag line • Star rating and magazine/newspaper name • Age certificate • Format logos SPINE: • Format logos • Age certificate • Thumbnail image • DVD title BACK COVER: • Blurb • Montage of images • Extracts from reviews • Special features box • List of people and institutions involved, • Eg.‘music by, costume designer, production designer, edited by, director of photography, screenplay, produced by, directed by’... • Age certificate BOX • Institutional logos • Barcode