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Discover how RAD Data Communications leverages E-Learning to enhance training for technical sales specialists and distributors. Led by Philip Jerichower, our international marketing director, the program emphasizes real-time training across different time zones. With a focus on interactive elements such as quizzes and discussions, we aim to foster engagement and facilitate knowledge transfer. This approach not only reduces travel costs but also allows for greater individual attention and regular feedback, enhancing understanding and retention of complex product information.
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E-Learning for I-Learning E-Learning experiences Philip Jerichower Director of International Marketing philip@rad.co.il
Introduction RAD Data Communications - products/market Access products - HARDWARE Aimed at International Market Sold through Distributors to large end-users Technical sales
RAD training offering Seminars - here and abroad PowerPoint Audio Presentations CBT WBT ATC
Target Audience Distributors & End-users Technical Sales Product Specialists
Reaching the customer base - Sales/Marketing Seminars Post Web site Catalogs White papers & magazines Advertising Exhibitions
E-Learning for I-Learning - on-line training Focus on real-time training Separate groups for the different time-zones Small group - make a core Enlarge the group - adding to the core Encourage interaction - quizzes, questions Establish sessions based on dialog
Business model Get a feel for your audience Aim for realistic goals Make use of existing infrastructure Bandwidth Audio equipment Give positive feedback - quickly
Benefits Less travel - more individual attention Closer contact - better understanding Regular drip-feed - not overload Shared successes - reinforcement Instant feedback - open forum Higher profile for the Training function