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Ultimate Travel Planning Assistant | Plan Your Perfect Trip

World’s largest travel site to help travelers globally plan memorable trips. With millions of users and downloads, discover city guides, find local activities, restaurants, maps, flights, and more. Transform your in-destination experience with instant sharing. Mobile app offers better user experience, loyalty, and monetization. Maximize travel enjoyment with personalized experiences. Web and app platforms serve unique purposes; context-driven tablet experience enhances travel planning. Start your journey with us!

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Ultimate Travel Planning Assistant | Plan Your Perfect Trip

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  1. World’s largest travel site • Help travelers around the worldplan and have the perfect trip

  2. 21 35M 80 45M* languages app downloads City Guidecities monthly uniques * Average monthly unique users on mobile devices for Q4 2012, according to TripAdvisor log files

  3. Huge in-destination use case 94% research local things to do 75% checking for restaurants 80% look for directions on maps Sources: Greystripe, MDG, Our Mobile Planet

  4. Mobile travel planning 55% research destination information 50% check hotel information 73% make mobile travel purchases based on price discounts Sources: Greystripe, MDG, Nielsen

  5. Transforming the flight experience 50% travellers check flight status • 30% • Check in to a flight Sources: MDG, Nielsen

  6. Instant social sharing 85% take travel photos 76% post photos to social media Sources: MediaBistro

  7. Common challenge: Mobile app vs. mobile website Tip • Faster • Better user experience • Customer love • More pageviews/ repeat visits • Strong brand loyalty • Stronger monetisation • Web drives discovery • Apps drive usage • Apps drive revenues • Can you afford both? 81% time spent in apps instead of the mobile web. Sources: Nielsen study

  8. Insights for a product roadmap Tip # 3 Tip # 2 Tip # 1 Follow your customer Personalise the Experience Web & app both have their purposes Context is King Tablet is immersive Humanise it!

  9. Thank You

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