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Identifying Lead Users in a Living Lab Environment

This study explores the identification of lead users within living lab environments, highlighting their crucial role in innovation processes. Utilizing methodologies from Lüthje & Herstatt (2004) and contextual frameworks, the research identifies potential lead users based on their dissatisfaction, expertise, and insights. With a sample of 54 participants, findings indicate a predominant male demographic with an average age of 28, expressing motivation to contribute to future research. The results emphasize the need for an open question approach in unknown customer bases, focusing on optimization and staying ahead of market trends.

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Identifying Lead Users in a Living Lab Environment

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  1. Identifying Lead Users in a Living Lab Environment

  2. Lead Users Identification? (Lüthje & Herstatt, 2004)

  3. Methodology Contextualization Selection Figure based on (Luthje & Herstatt, 2004; Pierson & Lievens, 2005)

  4. New Needs Dissatisfaction Methodology Potential Lead User Lead User Expected Advantages Innovative Ideas Experience Expertise Opinion Leadership Beingahead of the market

  5. Knowledge: experience, expertise & opinion leadership(α=.88) Potential Lead User Innovative Ideas Lead User Results Future: having needs and expected advantages (α=.88) Trends: being ahead of the market(α = .77) Domain specificknowledge(α = .70)

  6. Results N=54 98% Male M Age: 28 years Motivated to participate in future research

  7. Conclusions • Fit with the living lab environment • Applicable with unknown customer base • No dissatisfaction • Open question is necessary • Need for optimization • Work in progress

  8. Lynn.Coorevits@Ugent.be iMinds-MICT-Ugent @LynnCoorevits

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