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Module 1: Strategic direction for training institutions

Module 1: Strategic direction for training institutions. MOA – FAO – TCP Workshop on Managing Training Institutions Beijing, 9 July 2012. Objectives (I). To differentiate between mission, business strategy, and business plans as means for providing strategic direction to training institutions.

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Module 1: Strategic direction for training institutions

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  1. Module 1: Strategic direction for training institutions MOA – FAO – TCP Workshop on Managing Training Institutions Beijing, 9 July 2012

  2. Objectives (I) • To differentiate between mission, business strategy, and business plans as means for providing strategic direction to training institutions.

  3. Objectives (II) • To recognize how several international and national training institutions have developed missions, business strategies, and business plans to guide their activities.

  4. Objectives (III) • To practice the development of a practical business strategy… • …for the international training work of the Freshwater Fisheries Research Centre (FFRC) and the Hunan Hybrid Rice Research Centre (HHRRC)

  5. Strategic direction • Effective training centres must know what they want to accomplish and how they are going to do so. • A clear strategic direction enables all members of staff to make good decisions and take appropriate actions.

  6. Strategic direction • A clear strategic direction enables a training centre to present a compelling vision of its work to key stakeholders: • The ‘parent’ institution; • Funding agencies; and • Potential clients.

  7. Strategic direction • The process of developing, refining, and communicating missions, business strategies, and business plans can also have a positive impact on the productivity of members of staff in the organization.

  8. Three levels of direction • Mission • Business strategy • Business plans

  9. Mission • The mission statement is a clear and concise expression of the fundamental purpose of an organization. The mission statement provides, in just a few words, a sense of direction for what all members of an organization are striving to achieve.

  10. Business strategy • A business strategy is a short description of how a given organization intends to succeed in a competitive marketplace. There are three key elements to a sound business strategy: • Goal • Scope • Competitive advantage

  11. Business plans • Business plans provide a more detailed overview of what an organization hopes to accomplish, and how it intends to go about doing so. • Structure and content of business plans vary according to context.

  12. Business plans • For training institutions, business plans should contain forecasts of academic activity and financial results, as well as the analysis of recent performance, target audiences, and competitors. • Key issues relating to marketing, human resources, and information technology should also be described.

  13. Example of strategic direction • Continuing Education, University of Calgary • See the Training Manual for • Background • Mission • Business strategy • Business planning framework

  14. Activity • Brainstorming the elements of a business strategy for the international training activities of the FFRC and HHRRC: • Goal • Scope • Competitive advantage

  15. Thank-you. Time for questions and discussion.

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