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10 Thoughts for Your 2011 Marketing Strategy

This is a 10 slide presentation which Alain Thys gave at the Amsterdam #WMYH event on October 20, 2010 <br><br>For the accompanying blogpost, please go here: http://tinyurl.com/35fhl26

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10 Thoughts for Your 2011 Marketing Strategy

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  1. FUTURELAB 10 Thoughts for Your 2011 Marketing Strategy A #ChangeMarketing Presentation Alain Thys, October 2010

  2. FUTURELAB 1. Smart Marketing Fund Allocation It’s about maximising returns, not minimising headaches.

  3. FUTURELAB 2. Customer Economics Not all customers are born equal. So don’t treat them that way.

  4. FUTURELAB 3. Total Customer Experience Management Brands waste billions by only managing part of what the customer actually buys.

  5. FUTURELAB 4. Relevant Engagement Stop interrupting lives to say how great you are. Start relevant dialogues instead.

  6. FUTURELAB 5. Customer Centric Communication Planning It’s about the guy, not the busstop. 24/10/2010 6

  7. FUTURELAB 6. Transmedia Storytelling Consistency doesn’t mean repeating the same story everywhere.

  8. FUTURELAB 7. Audience Inclusion Racial, religious, sexual, age and political prejudice cost money.

  9. FUTURELAB 8. “Real” Social Media If you want a strong online reputation, make sure you have many happy customers.

  10. FUTURELAB 9. Behaviour Based Internal Communications Enable the people to deliver on the promises the brand makes.

  11. FUTURELAB 10. Getting Business to Behave Accountably If you don’t pro-actively address it, justice will be spoken in the courts of social media. 24/10/2010 11

  12. FUTURELAB FUTURELAB Get involved on www.futurelab.net/changemarketing The #ChangeMarketing Manifesto: A Little Less Conversation, A Little More Action 24/10/2010

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