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Current And Future Diesel Market

Current And Future Diesel Market

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Current And Future Diesel Market

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  1. Current And Future Diesel Market Wolfgang Groth VWoA Engineering and Environmental Office

  2. Volkswagen and the Diesel • Volkswagen introduced LD Diesel engines in 1976. • VW today is the biggest Diesel engine producer in the world. • 2001 VW produced 5 million cars. About 1.7 million vehicles were Diesel. • Main Diesel market is Europe.

  3. 30 25 20 Share [%] 15 10 5 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 Diesel market share in Germany and Europe

  4. 45 Prognosis 6/2001 40 35 Prognosis 3/2001 30 25 Actual amount Prognosis 3/2000 20 Prognosis 3/1999 Prognosis 5/1998 15 Prognosis 8/1997 10 92 94 96 98 2000 02 04 06 1990 European Passenger cars Diesel market share Actual sales versus marketing projections Source: DRI

  5. Japanese Fiat GM Ford West Europe Renault BMW DC PSA VW Group West European diesel marketshare New passenger car registrations, 1st and 2nd Quarter 2001 Manufacturer Diesel Gasoline % Source: ACEA, Marketing Systems

  6. Why are European Diesel sales high? • High fuel prices • Engine performance benefits • Tax incentives for Diesel fuel • Voluntary fuel economy agreement of manufacturers • CO2 reduction strategy • Achievable emission standards

  7. VW 3,0l Lupo 61 PS Audi A2 1,2 TDI 61 PS Seat Arosa 1,2 TDI 61 PS Smart cdi 41 PS Seat Arosa 1,4 TDI 75 PS VW Lupo 1,4 TDI 75 PS Audi A2 1,4 75 PS Opel Astra ECO 4 75 PS Seat Arosa 1,7 SDI 60 PS VW Lupo 1,7 SDI 60 PS VW Polo 1,4 75 PS VW Polo 1,9 SDI 60 PS Mercedes A16 60 PS The most fuel efficient vehicles in the European market Diesel-PKW VW-Konzern Competitors 2 3 4 5 6 Fuel consumption in l/100 km

  8. LD Diesel market in the US • Currently Volkswagen is the only manufacturer offering LD Diesel vehicles in the US • Golf TDI • Jetta TDI • New Beetle TDI • About 7% of our total sales are Diesel • In Canada we sell about 30% Diesel

  9. Marketing obstacles in the US • Diesel image • Noisy • Smelly • Visible smoke • Fuel prices much lower than in Europe • Diesel concept cost higher than gasoline

  10. Positive US Marketing aspects • Future Diesels will be very clean • No visible smoke • Smell largely reduced • Cold start noise strongly reduced • Performance superior to gasoline • Fuel economy 40-50% better than conventional gasoline engine

  11. High pressure injection systems Distributor Injection Pump Common-Rail System Unit-Injector

  12. EDC l-sensor Temperature Dp sensor NOx sensor Oxi- cat. NO2cKat. Particle filter NOxstoragecat. VW exhaust aftertreatment systemsVW particle filter system and NOx storage catalytic converter

  13. Volkswagen strongly believes that the Diesel will have a future role in the US. To achieve this the vehicle will meet the following criteria