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BUS 111 Michael Feagles

BUS 111 Michael Feagles. What is Vine?. Vine is a mobile app owned by Twitter that allows users to create & post short, looping videos in a simple & fun way Instantly post videos on Vine, and then share to Facebook & Twitter Allows you to find, follow, & interact with friends

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BUS 111 Michael Feagles

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  1. BUS 111 Michael Feagles

  2. What is Vine? • Vine is a mobile app owned by Twitter that allows users to create & post short, looping videos in a simple & fun way • Instantly post videos on Vine, and then share to Facebook & Twitter • Allows you to find, follow, & interact with friends • On April 9, 2013, Vine became the most-downloaded free app within the iOS App Store • In August 2013 reached 40 million registered users • Currently available for download via iOS, Android, & Windows devices

  3. How does it work?

  4. How is it being used for businesses? • The app has been used by Columbia Records to promote Big Time Rush’s new album "24/seven" by showing the track names of the album • On September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisement. • https://vine.co/v/h15FI6tl0dL/embed/postcard • Other companies such as Trident Gum & Nissan have began experimenting with using Vine videos for TV commercials as well

  5. How is it being used for businesses? • A Behind the Scenes Look • Snappy How-to Videos • The hashtag #howto is one of the top trending tags on all of Vine • Highlighting Product Features • https://vine.co/v/bJ2EqwTWKQg/embed/simple • 1-to-1 Customer Interaction • Run Video Contests • https://vine.co/v/btYdHIwl6Q6/embed/simple

  6. What makes this app unique? Enables general users & businesses to share videos in real-time Offers users a simple and fun way to share videos with friends Allows users to upload unlimited videos & it’s FREE!

  7. QUESTIONS?

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