Bus 111 Marie Kroehn

1. Snapchat Bus 111 Marie Kroehn

2. What is Snapchat? • App used on mobile phones • Take a picture or a video add text and send it to a friend • Can be viewed for 1-10 seconds before disappearing • Can add to “Your Story”

3. Snapchat History • Snapchat was founded by Evan Spiegel and Bobby Murphy while they were studying at Stanford University • Attempted 34 projects before Snapchat • Launched in the summer of 2011 as an iPhone app called Picaboo • Later expanded to Android, added video and the ability to draw on the screen • People loved it because it was faster than MMS messages

4. Snapchat Concerns • Snapchat being used to send inappropriate content • Not the main appeal to teens • Cyberbullying • The pictures instantly disappear so there is no evidence of what was said or done • Retrieving the pictures • Can take screenshots, but it notifies the sender • On Android the photos are only hidden and can be found with forensics software • Snapchat Hack is an app that allows people to get around Snapchat’s privacy protection

5. Social Marketing • Pros: • Fast way to reach a large number of people • Can have multiple friends and use the My Story feature • Give people a quick glance at what you offer • Similar to a commercial but shorter • Allows you to see who is viewing your snaps and responding • Cons: • Only valuable if your customer base has smartphones • Target market would have to be teens and young adults • Need to know how often to snap to keep customers interested, but not becoming annoying

6. Snapchat Website • Snapchat Website • http://www.snapchat.com/ • Stories YouTube Video • http://www.youtube.com/watch?v=-ie5_aaHOhE