MTV Saved America Erin O’Connell Alli Pintal Heather Hand
MTV News • The news division of MTV. • Began in the late 1980’s with the program, The Week in Rock. • First started only with music news around the world. • Soon began to cover political news starting with the 1992 presidential elections.
“Choose or Lose” • MTV campaign that started with the 1992 elections. • Encouraged up to 20 million people to register to vote. • Hosted a town hall forum for Bill Clinton. • Showed debates about important issues such as gay rights, terrorism, education, and the war.
“Vote or Die” • MTV worked with P. Diddy on his Vote or Die campaign. • Encouraged young people to vote. • Many other celebrities who supported the campaign were shown on MTV to convince viewers to register to vote… • Mary J. Blige, Mariah Carey, 50 Cent.
“Fight For Your Rights” • Annual Campaign promoted by MTV. • Began in the 1990s and appeared again in the early 2000s. • Slogan – “Speak Out/Stand Up Against Violence.” • Goal is to make young people aware about America’s issues with violence, drugs, and crime.
Diversity • Tila Tequila • Promoting gay and bi-sexual relationships, that are becoming legal in many places. • Next • Dating show that shows different races coming together in relationships. • Other dating games: • Parental Control • Exposed
True Life • MTV reality series that began in 1998. • Documents people’s lives and shows their problems. • Educates people on different issues. Some of these include… • Drug Addictions • Interracial Relationships • Teen Pregnancy • Debt • OCD • Obesity • Family Problems
“Think MTV” • Most recent MTV activism campaign • Mission Statement • We exist to inspire young people to take action to improve their lives and communities by unleashing the shared power and voice of young people and MTV. • Active voices of current and popular TV stars. • Discuss current issues such as same sex marriages, elections, and the war. • Aired a series of ads on MTV called Break the Addiction, which encouraged viewers to use less energy and fossil fuels.
Hate Crimes Awareness Campaign • 2001 campaign to promote awareness. • MTV stopped regular programming on April 6, 2001 for 24 hours. • Aired the movie, Anatomy of a Hate Crime, based on the true story of the 1998 murder of a gay college student. • After, MTV held a discussion on the movie and later showed names of hate crime victims.
The War in Iraq • MTV hosted a debate with candidates Hilary Clinton and Barack Obama to discuss their views on the war. • On the MTV website, there is a page dedicated to the war in Iraq where people can get updates, read articles, and look at pictures.
MTV News : You Hear it First • Program featured on MTV that shows new upcoming artists and bands. • Helps them gain popularity by playing their music. • Many successful musicians got started with the help of MTV. • With their music video debuts on MTV in the 1980s, Kiss, Madonna, and Michael Jackson all gained popularity worldwide.
Sources • http://upload.wikimedia.org/wikipedia/de/thumb/c/ce/MTV-Logo.svg/673px-MTV-Logo.svg.png • http://yourhereblog.mtv.com/ • http://think.mtv.com/Issues/politics/ • http://www.black-collegian.com/issues/1stsem04/diddy2004-1st.shtml • http://www.gatesfoundation.org/nr/AnnualReports/annualreport05/programs_education_mtv_campaign.htm • http://www.mtv.com/news/conflict_in_the_gulf/ • http://www.mtv.com/news/yhif/allen_lily/