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Learn how to effectively create buzz for your event or program using emails, flyers, and social media. Utilize tools like Smore and QR codes for maximum impact. Timing is key for successful outreach. Contact Eric Lech for more information.
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Tools for Publicity Creating buzz efficiently. Eric Lech – leche@cliu.org
An event, meeting, program is coming and you are tasked with getting the word out to as many of your stakeholders as possible . . . • What do you do? • E-mails, flyers, brochures . . . oh my! The Task
The Cupcake Story • Easy and fun informational flyers • E-mail • Post on webpage • Share on Facebook, Twitter, Pinterest, etc. • Print Smore: a great solution
www.smore.com Get started
Choose flyer type • Add your title & subtitle • Design your flyer • Add details (text, title, links, video, audio, pictures, location info, gallery, bio info) • Arrows to right or left to change style • Drag to move • Pencil to edit • X to delete Quick Guide
Done editing (don’t worry, you can edit again at any time) • Flyer settings • Preview • Print • Share • Analytics Publish your flyer
Best time of day to send an e-mail • After lunch (12:00 – 1:00 p.m.) • Best days of week to send an e-mail • Tuesday, Wednesday, Thursday • Best times to post on social media • Twitter: early in week 1:00 – 3:00 p.m. • Facebook: Weekends or Wednesdays 1:00 – 5:00 p.m. • Share frequently and vary days/times! Timing is key
QR = Quick Response • Similar to product barcodes • Can be used for web addresses, text, contact info, etc. • Most smartphones have pre-installed or free apps for reading. Create buzz with QR codes
Quikqr (www.quikqr.com) • For websites or text. Quick & easy, no sign up • Go QR (http://goqr.me) • Text, websites, phone numbers, cards • Qreate BUZZ (www.qreatebuzz.com) • Text, websites, phone numbers, cards • Free registration • Gives analytics QR Creators
Eric Lech • leche@cliu.org Questions