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Tools for Publicity

Tools for Publicity. Creating buzz efficiently. Eric Lech – leche@cliu.org. An event, meeting, program is coming and you are tasked with getting the word out to as many of your stakeholders as possible . . . What do you do? E-mails, flyers, brochures . . . oh my!. The Task.

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Tools for Publicity

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  1. Tools for Publicity Creating buzz efficiently. Eric Lech – leche@cliu.org

  2. An event, meeting, program is coming and you are tasked with getting the word out to as many of your stakeholders as possible . . . • What do you do? • E-mails, flyers, brochures . . . oh my! The Task

  3. The Cupcake Story • Easy and fun informational flyers • E-mail • Post on webpage • Share on Facebook, Twitter, Pinterest, etc. • Print Smore: a great solution

  4. www.smore.com Get started

  5. Choose flyer type • Add your title & subtitle • Design your flyer • Add details (text, title, links, video, audio, pictures, location info, gallery, bio info) • Arrows to right or left to change style • Drag to move • Pencil to edit • X to delete Quick Guide

  6. Done editing (don’t worry, you can edit again at any time) • Flyer settings • Preview • Print • Share • Analytics Publish your flyer

  7. Best time of day to send an e-mail • After lunch (12:00 – 1:00 p.m.) • Best days of week to send an e-mail • Tuesday, Wednesday, Thursday • Best times to post on social media • Twitter: early in week 1:00 – 3:00 p.m. • Facebook: Weekends or Wednesdays 1:00 – 5:00 p.m. • Share frequently and vary days/times! Timing is key

  8. QR = Quick Response • Similar to product barcodes • Can be used for web addresses, text, contact info, etc. • Most smartphones have pre-installed or free apps for reading. Create buzz with QR codes

  9. Quikqr (www.quikqr.com) • For websites or text. Quick & easy, no sign up • Go QR (http://goqr.me) • Text, websites, phone numbers, cards • Qreate BUZZ (www.qreatebuzz.com) • Text, websites, phone numbers, cards • Free registration • Gives analytics QR Creators

  10. Eric Lech • leche@cliu.org Questions

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