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Overview of Estonian Media Advertising Market Q1 2008: Trends and Key Players

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gaura
22 diapositives · 363 Views · Sep 23, 2014

The Estonian media advertising market reported a turnover of 407 million kroons (26 million EUR) in Q1 2008, reflecting a slight decrease of 1% compared to the same period last year. The Internet sector continues its rapid growth, now accounting for 10% of the advertising market, significantly overtaking radio and outdoor advertising. While radio and magazines saw an increase of 6% in advertising volumes, newspapers and TV experienced declines. The report also highlights key players and listener trends across major cities like Tallinn and Tartu.

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Overview of Estonian Media Advertising Market Q1 2008: Trends and Key Players
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  1. RatingsSPRING 2008(February 27th 2008 – May 27th 2008)Commercial Radio StationsTrioFacts: TNS Emor

  2. Total Media Market in Estonia 2008, Q1. • According to TNS Emor advertising expenditure (ADEX) monitoring data, the turnover on the Estonian media advertising market was 407 million kroons (26 mEUR) during the first three months in 2008. • Compared to the same time period last year, the Estonian media advertising market decreased by 1% during the first three months. • It was the large advertising volumes of the first quarter last year: elections brought a significant share of the additional money in Q1 2007.

  3. Total Media Market in Estonia 2008, Q1. • Comparing the first 3 months of the last two years, the Internet sector continues to grow the fastest, its turnover being the total of 35% bigger this year (YTD). • The share of Internet advertising in the media advertising market has continued to grow, while in 2006 it was 5%, by now it has reached 10 %, leaving behind radio as well as outdoor advertising. • In Q1 also radio and magazines increased advertisng volumes, both by 6%. • Small decrease was in Newspapers (-7%) and TV (-8%), both are biggest players in the market.

  4. Estonia: market overview

  5. Who are we

  6. Major players Ownership rules • None Major players • Sky MediaSky Plus, Raadio 3, Russkoje Radio, Sky Radio, Energy FM, RadioMania • MTG Star FM, Power Hit Radio • Ajaga Sammu OÜRing FM • Kullasadu InvestTartu FM • AS Kuma Kuma Raadio

  7. Competitive environment National, Estonian language commercial stations

  8. Changes between two last ratings (yellow is Spring 08, brown is Winter 08). All estonians, over Estonia (weekly reach).

  9. Changes between two Spring ratings (yellow is Spring 08, brown is Spring 07). All estonians, over Estonia (weekly reach).

  10. Trend of last ratings. (from Winter 07 to Spring 08). All estonians, over Estonia (weekly reach).

  11. Estonians, age 12-74 Weekly reach, Commercial stations

  12. Over Estonia

  13. 3 major cities: Tallinn+Tartu+Pärnu

  14. Capital City: Tallinn

  15. Second biggest city: Tartu

  16. Estonians age 20-60 best age group for advertising sales Weekly reach, commercial stations

  17. Over Estonia

  18. 3 major cities: Tallinn+Tartu+Pärnu

  19. Capital City: Tallinn

  20. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio.All listeners (estonians AND non-estonians), over Estonia, weekly reach.

  21. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio.All listeners (this time estonians), over Estonia, weekly reach

  22. Final Statement56% of Estonian population listened at least one of the Trio Group’s station every week.57% of estonians listened at least one of the Trio Group station every week.