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Konsumen Indonesia: How Life Changes After Digital? Harryadin Mahardika

Konsumen Indonesia: How Life Changes After Digital? Harryadin Mahardika. Manusia Indonesia ( Mochtar lubis,1977). Hypocrite. Reluctant and Irresponsible. Feudalistic. Superstitious. Artistic. Weak-minded. Digital Consumer Cohort. Generation evolvement in Indonesia ( mahardika , 2014).

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Konsumen Indonesia: How Life Changes After Digital? Harryadin Mahardika

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  1. Konsumen Indonesia: How Life Changes After Digital? Harryadin Mahardika

  2. Manusia Indonesia (Mochtar lubis,1977) Hypocrite. Reluctant and Irresponsible. Feudalistic. Superstitious. Artistic. Weak-minded.

  3. Digital Consumer Cohort

  4. Generation evolvement in Indonesia (mahardika, 2014)

  5. Generation evolvement in Indonesia (mahardika, 2014)

  6. Generation evolvement in Indonesia (mahardika, 2014)

  7. + + OVERVIEW of the drivers of change in Indonesia’s digital marketing landscape Digital marketing and social media marketing has been changed dramatically in Indonesia. It started to get traction from enormous growth, specifically driven by e-commerce and cheaper cost of data. Startup boom also help in increasing the number of digital advertising. Four Drivers of Change Digital Ads is the New Battleground The rise of e-commerce and OS spark campaign or ads competition. Socmed as Engagement Center Socmed become main contact point between customer and company. Startup Boom Startup spend on digital advertising. Targeting new user. Cost of Data Less expensive, getting more cheaper, however not yet affordable for most. + +

  8. Cost of Data Less expensive, getting more cheaper, however not yet affordable for most users.

  9. Broadband cost: Low but still not affordable?

  10. Mobile Enabled Data

  11. 2G vs 3G vs 4G

  12. Media Reach: Internet on the Move

  13. Internet Use per Age Group

  14. TOP FOUR Digital Agency

  15. Digital Ads is the New Battleground The rise of e-commerce and Online Shop spark campaign or ads growth.

  16. Everyone start an Online Shop

  17. Internet User > Online Shopper

  18. E-commerce Outlook

  19. Shopping Globally? YES

  20. 20 million Indonesian affluent consuming class are breaking away from traditional attitudes and behaviors: SEGMENTATION FRAGMENTATION

  21. Online shopping in Indonesia: Serving consumer’s shifting attitudes and behavior

  22. The growing importance of niche market

  23. Startup Boom Startup spend on digital advertising. Targeting new user.

  24. TRAVELOKA (startup) tops Ads Expenditure

  25. Growing Mobile ads spending Source: Undisclosed mobile operator

  26. “Indonesia (opco A) emerging middle class is more digitally active than other consumer groups” Source: Undisclosed mobile operator

  27. Most Succesful Digital Campaign: LINE AADC

  28. Socmed as Engagement Center Socmed become main contact point between customer and company.

  29. SOCMED Contact Center: One of the Best in the World

  30. SOCMED Contact Center: Facebook and Twitter are Essentials

  31. SOCMED Contact Center: Facebook and Twitter are Essentials

  32. SOCMED marketing: Informal approach give more positive effects

  33. SOCMED marketing: joke sells

  34. SOCMED marketing: joke sells

  35. SOCMED marketing: joke + politeness

  36. SOCMED marketing: no to dark jokes

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