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SEO

this presentation is based on search engine optimizaion

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SEO

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  1. SEO stands for search engine optimization. It is a process designed to optimize a website for search engines. SEO

  2. CLIENT REQUIRE-MENTS WEBSITE ANALYSIS REPORTING LINK BUILDING SEO KEYWORDS RESEARCH SEO SUBMISSION CONTENT WRITING WEBSITE OPTIMIZATI-ON

  3. TYPES OF SEO WHITE HAT SEO- It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine result page BLACK HAT SEO- It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engines result pages (SERP)

  4. WHITE HAT SEO TECHNIQUES: 1.Good Content 2.Proper use of title , keywords and meta tags 3.Ease of navigation 4.Site of performance 5. Quality inbound links OFF PAGE OPTIMIZATION- Off-page optimization refers to all the measures that can be taken outside the website to improve it’s ranking on search engine result pages.

  5. Page Link DIRECTORY BLOG SOCIAL ARTICLE Rank POPULA- SUBMISSION SUBMISSION BOOKMARKING SUBMI- RITY -SSION OFF PAGE OPTIMIZATION PRESS LINK FORUM POSTING TO RSS FEEDS COMPETI- RELEASE EXCHANGE LINK FORUMS SUBMISSION TOR ANA- LYSIS

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