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Using Technology to Build Community

Using Technology to Build Community. Building Community Technology Partners, LLC. NCBN Annual Conference May 30, 2002. Randal Pinkett, Ph.D. Introduction. Does your organization have a technology plan and strategy? Does it address both: Internal efficiencies? External effectiveness?

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Using Technology to Build Community

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  1. Using Technology toBuild Community Building Community Technology Partners, LLC. NCBN Annual Conference May 30, 2002 Randal Pinkett, Ph.D.

  2. Introduction • Does your organization have a technology plan and strategy? • Does it address both: • Internal efficiencies? • External effectiveness? • Are you aware of organizations in your area with a strong technology capacity?

  3. Using Technology to Build Community Principle #3 Demonstrate Relevance Clearly Principle #5 Strategically Build Community Online Principle #7 Integrate Online with Offline

  4. Using Technology to Build Community • Establish an “audience” • Capture the late majority • Highlight benefits clearly Principle #3 Demonstrate Relevance Clearly Principle #5 Strategically Build Community Online Principle #7 Integrate Online with Offline

  5. Context • Camfield Estates-MIT Creating Community Connections Project INFRASTRUCTURE: - State-of-the-art computers & software - High-speed Internet - Comprehensive training - Neighborhood technology center - Web-based community building system

  6. Background • Camfield Estates, Roxbury, MA • 102 units, approximately 300 residents • Predominantly African-American (75%) • 32% Hispanic / 68% Non-Hispanic • Camfield Tenants Association (CTA)

  7. Timeline Round I (33 families) • August 2000 - Preliminary Interviews • September 2000 - Recruitment • December 2000 - Introductory Courses Completed Round II (?) • January 2001 - Recruitment

  8. Non-Participation • Non-Participation in Round I • Miscommunication/misunderstanding • Skepticism • Already owned a computer • Non-Participation in Round II • Too many responsibilities • Health-related • Lack of relevance

  9. Participation Round II: 60 of 80 families (75%) Round I: 33 of 66 families (50%) January 2001 September 2000

  10. Using Technology to Build Community Principle #3 Demonstrate Relevance Clearly • Involve community members in design • Scale infrastructure in a way that is commensurate Principle #5 Strategically Build Community Online Principle #7 Integrate Online with Offline

  11. Timeline Asset-Mapping • Summer 2000 - Asset-Mapping • Fall 2001 - System Design and Deployment Asset-Mobilization Summer 2001 and beyond • Youth and Seniors • Community • Safety/Security • Employment

  12. Camfield Catchment Area

  13. Using Technology to Build Community Principle #3 Demonstrate Relevance Clearly Principle #5 Strategically Build Community Online • Online enhances, but does not replace • Leverage the benefits of both Principle #7 Integrate Online with Offline

  14. Timeline Asset-Mapping • Summer 2000 - Asset-Mapping • Fall 2001 - System Design and Deployment Asset-Mobilization Summer 2001 and beyond • Youth and Seniors • Community • Safety/Security • Employment

  15. Youth (and Seniors) Black History Month Presentations Bake Sale Flyers Community Camfield Newsletter Residents E-Mail List Messages Calendar of Events Postings Safety/Security "Security Tips and/or Issues” Discussion Forum Updates Employment "Jobs" Discussion Forum Submissions CISCO Networking Academy Local Business Signs/Notices Asset-Mobilization

  16. Conclusion • Support capacity building to an even greater extent than technology • Encourage and foster relationships between CBOs, CTCs and TA providers • Integrate technology with community building holistically

  17. Using Technology toBuild Community Building Community Technology Partners, LLC. http://www.camfieldestates.net http://www.bctpartners.com Randal Pinkett, Ph.D.

  18. EXTRANET News and Announcements Organization and Business Database Geographic Information System (GIS) Maps Personalized Web Portals Surveys and Polls Job and Volunteer Postings Automatic E-Mail Notification Community Building Technology Tools INTRANET Resident Profiles Web-Based E-Mail Calendar of Events Discussion Forums E-Mail Lists Chat Rooms File Storage

  19. Using Technology toBuild Community Building Community Technology Partners, LLC. http://www.camfieldestates.net http://www.bctpartners.com Randal Pinkett, Ph.D.

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