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Using Videos to Build Community: Engaging Nonprofits with Tech

Join Melissa Kiser, Information Technology Librarian at Allen County Public Library, as she explores how nonprofits can leverage video to connect with their communities. Discover strategies for understanding your local area, utilizing technology effectively, and making your nonprofit a vital part of the community. From average home prices to local parks and colleges in Fort Wayne and Allen County, Indiana, learn how to engage your audience with videos that showcase community events and library services. Let’s recognize our shared importance and strengthen our ties through compelling visual storytelling.

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Using Videos to Build Community: Engaging Nonprofits with Tech

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  1. Using Videos to Build Community Presented by Melissa Kiser Information Technology Librarian Allen County Public Library

  2. Let me introduce myself @mekiser

  3. Your nonprofit is part of a larger community.

  4. Let’s recognize and act as if your nonprofit is vital.

  5. We have two jobs Know our communities Make the tech work for us

  6. Fort Wayne and Allen County, Indiana

  7. Fort Wayne and Allen County, Indiana • 340,000 residents in the county

  8. Fort Wayne and Allen County, Indiana • 340,000 residents in the county • Unassuming midwestern town

  9. Fort Wayne and Allen County, Indiana • 340,000 residents in the county • Unassuming midwestern town • Average home sells for $115,000

  10. Fort Wayne and Allen County, Indiana • 340,000 residents in the county • Unassuming midwestern town • Average home sells for $115,000 • Cost of living 9% below national average

  11. Fort Wayne and Allen County, Indiana • 340,000 residents in the county • Unassuming midwestern town • Average home sells for $115,000 • Cost of living 9% below national average • 87 parks, 10 colleges

  12. Fort Wayne and Allen County, Indiana • 340,000 residents in the county • Unassuming midwestern town • Average home sells for $115,000 • Cost of living 9% below national average • 87 parks, 10 colleges • All-America City

  13. Fort Wayne and Allen County, Indiana

  14. Fort Wayne and Allen County, Indiana

  15. Fort Wayne and Allen County, Indiana

  16. Fort Wayne and Allen County, Indiana

  17. Fort Wayne and Allen County, Indiana

  18. Fort Wayne and Allen County, Indiana

  19. Fort Wayne and Allen County, Indiana

  20. Fort Wayne and Allen County, Indiana “fat” and “dumb” – and fixing it

  21. Fort Wayne and Allen County, Indiana

  22. Fort Wayne and Allen County, Indiana

  23. How do you know your community? news newspaper blogs people Twitter radio TV

  24. Getting to know your community

  25. Getting to know your community

  26. Getting to know your community

  27. Getting to know your community

  28. Getting to know your community

  29. Getting to know your community

  30. Getting to know your community

  31. Getting to know your community

  32. Let’s make videos

  33. The Bike Summit video http://www.youtube.com/watch?v=K_YEAGEIVVw

  34. The farmer’s market video http://www.youtube.com/watch?v=aVXNiw-u-dE

  35. The Tin Caps video http://www.youtube.com/watch?v=jreNEl_3FqU

  36. Diaper Daze video

  37. The e-mail video

  38. The Pay-for-Print video

  39. Jobs, Dreams, and You http://tscrobinson.com/

  40. Why video? • Good PR • It’s an item of interest on the homepage • Keeps ‘em coming back • Friendly, personal, makes patron feel like someone is talking to them • Incorporates community stuff into library video • Ties the community back to the library

  41. How I do it • Pick a format and stick to it • introduce myself • state date of video/events • list big events going on • be at an event that you mentioned the week before • group events together if possible (all at one agency, all one type of event, all one age group)

  42. How I do it • talk about a service we offer, physically or virtually; examples: • Dunkin Donuts • Book Clubs page (Book Talk feature) • PINs--gave lots of reminders before deadline • SRP--mentioned in previous four videos

  43. Video-making tips • talk as if the patron is standing in front of me • incorporate something I enjoy • planning in the future to do videos incorporating my running, my new kitten, camping • nothing too fancy-schmancy • needs to look very casual and off the cuff, "man on the street" feel • have A LOT of energy  • keep them relatively short to accommodate attention spans

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