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Newsletter/Newspaper Design

Newsletter/Newspaper Design. The Basics and Four Rules. The flag. Title of the newsletter that sets the tone for the entire piece. Headlines. Headlines. Keep them conversational. “Congress’ gift tax cuts worth big bucks” Write in present tense, active voice. President vetoed tax bill

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Newsletter/Newspaper Design

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  1. Newsletter/Newspaper Design The Basics and Four Rules

  2. The flag • Title of the newsletter that sets the tone for the entire piece.

  3. Headlines

  4. Headlines • Keep them conversational. • “Congress’ gift tax cuts worth big bucks” • Write in present tense, active voice. • President vetoed tax bill • President vetoes tax bill • Tax bill vetoed by President • Avoid bad splits. • Sox catch up with Yankees • Sox catch Yankees in playoffs

  5. Body text • Alignment • Choose an alignment and stick to it. • Subheads • Not Helvetica?!?!??! • Other sans serifs • Myriad Pro • Paragraph indents • To indent or not indent? • Consistency’s sake!

  6. Body text • Oldstyle serif face • Garamond, Minion or Palatino • Century • Lightweight slab serif • Bookman Old Style, Century Schoolbook

  7. Photos and cutlines • Every photo should have a clean, clear center of interest. • Every photo should look natural.

  8. Photos and cutlines • Every photo should be bordered. • Every photo should be relevant. • Every face should be at least the size of a dime.

  9. Photos and cutlines • Always make one photo dominant, that is substantially bigger than any competing photo.

  10. Liftout quotes • They should be quotations and attributed. • They should be bigger and bolder than text type.

  11. Liftout quotes • Don’t sprinkle liftouts randomly through the text just to kill space;that gets distracting.

  12. Newsletter Rules (adapted from http://www.dynamicgraphics.com/dgm/Article/28764/index.html) • Create scanability. • Provide road signs. • Keep it simple. • Stimulate the relationship.

  13. Create scanability

  14. Provide road signs

  15. Keep it simple

  16. Stimulate the relationship

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