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Communicating Effectively About Issues You Care About

Communicating Effectively About Issues You Care About. Muslim Public Affairs Council www.mpac.org. Big Challenge. Biggest Challenge Facing our Community Immediately Post 9/11 Ten Years After 9/11. Biggest Challenges. Islam as a Foreign Entity Politicking in a Presidential Election

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Communicating Effectively About Issues You Care About

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  1. Communicating Effectively About Issues You Care About Muslim Public Affairs Council www.mpac.org

  2. Big Challenge • Biggest Challenge Facing our Community • Immediately Post 9/11 • Ten Years After 9/11

  3. Biggest Challenges • Islam as a Foreign Entity • Politicking in a Presidential Election • Election Cycle • 2006 Mid-Term Elections • Sharia Debate

  4. Our Role • Lets Not Deflect • This is our Home and we Need to Invest • Quranic Perspective: Engagement

  5. What We’ll Cover: • Substance of your message • Style of your delivery • Spreading your message

  6. The Million Dollar Question How do I get people to care about the issues I care about, the way I care about them?

  7. How do people make decisions?

  8. 3 Keys for Being Persuasive • Know your audience • Identify something you both care about • Describe your issue in relation to something you both care about

  9. Frame Your Issue

  10. Framing Issues Effectively Using “the right words” to: • connect • focus attention • persuade

  11. Case Study ABORTION

  12. VALUES VOCABULARY 3 Tiers of Ideas: • BIG IDEA 2. ISSUE TYPE 3. SPECIFIC ISSUE

  13. BIG IDEA freedom, justice, security, equality, safety, progress 2. ISSUE TYPE environment, civil rights, education, foreign policy, mental health 3. SPECIFIC ISSUE rainforest, no child left behind, racial profiling, NYPD surveillance, Israel/Palestine

  14. How to Use Values Vocab • Who is my audience? • What do they value? • What value can I tap into that we both care about? (big idea / value) • How can I demonstrate that there’s a win-win opportunity here?

  15. Group Think Lets Think Through an Issue

  16. Spreading Your Message • Stakeholders • Media • Social Media • Website • Video & Audio

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