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Association Technology Trends

Stay ahead of the curve by embracing technology trends in associations. Learn how social networks, online services, and mobile platforms can benefit your organization.

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Association Technology Trends

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  1. Association Technology Trends • George Land

  2. George Land • United Kingdom • Australia • New Zealand • USA & Canada

  3. Spotting Trends • Can’t Predict the Future • But you can spot trends...

  4. USA • Technical Innovator, but • 78.1% Internet Usage • 83.6% United Kingdom • 88.8% Australia(Source www.worldinternetstats.com)

  5. USA • Facebook Penetration • 52.9% Internet Usage • 52.3% United Kingdom • 53.1% Australia(Source www.worldinternetstats.com)

  6. Australia • Australia is a leader • - not a follower

  7. Trends • Harnessing Social Networks • Private Social Networks • Online Services • Mobile

  8. Is Membership Dead? • Generational Change • Baby Boomers - over 50s • Generation X - 30 to 50 • Generation Y - under 30 • How different are these groups?

  9. Facebook Almost 50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed

  10. Social Networking Success • ACCA - LinkedIn • 13,863 members • 100+ Discussions • 154,000 members

  11. Social Networking Success • Unite - Twitter • 16,428 followers • 5,578 tweets • 1,500,000 members

  12. Social Networking Source: www.memberwise.co.uk

  13. Social Networks • Communication Tools • Open to anyone • Good for information • Poor for service delivery

  14. Closed Networks • Your own Social Network • Open to Members only • Why? • How?

  15. Data Security • Data Security • Data Privacy • Anti-Spam, Privacy Directive, CAN-SPAM • Privacy Act, Data Protection Directive,??

  16. Services

  17. Online Growth

  18. Market Segments • Music/Film • eBooks • Insurance • Travel • Services...

  19. Focus • Who is your website for? • Everyone • Who should your website(s) be for? • Members • People who may become members • Everyone else?

  20. Websites • One Site? • Microsites • National, State, Branch/Club • Special Interest Groups • Get involved/join • Campaigns

  21. Big Data • Who you are • Where you are • Events attended • Items bought • Pages visited • Comments made

  22. Members • Personalised Content • Personalised Services • Regional, Interests, Committee • Financial Status, Events, Training • Receipts, Correspondence, Information • Requests for help, news

  23. Mobile

  24. Mobile • The number of smartphone searchers doubles every two months • Mothers day 2012 – 50% of all online sales came from mobile devices • Tablet sales growing 378% year on year • Smartphone sales overtook PC sales last year (two years earlier than expected)

  25. Mobile • We know who they are! • Membership Card • News • Update details • Make bookings • Access information

  26. Mobile • Website? • Mobile Website? • App?

  27. Thank You • George Land • george.land@aptsolutions.net • www.aptsolutions.net

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