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1.2 The Customer Service STAR

Discover the essential components of exceptional customer service as outlined in the STAR Standard. This comprehensive guide explores the five critical elements that successful companies implement to foster a culture of excellent service. Learn how to define your target market, recruit and develop the right personnel, and utilize effective communication strategies. Gain insights into measuring customer satisfaction and the methods for enhancing service quality. Develop a better understanding of customer expectations and how to create win-win scenarios in customer interactions.

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1.2 The Customer Service STAR

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  1. 1.2 The Customer Service STAR Standard 1.2 Components of Customer Service

  2. The Components of Great Service • Successful companies teach great service • Successful companies know their target • Successful companies hire and reward great service personnel • Successful companies communicate effectively • Successful companies measure service

  3. The Components of Customer Service • For this course (and many companies) there are five specific components in customer service • These components work together to form the company’s Service Policies and Guidelines • These guide customer service representatives in working with customers and in meeting the wants and needs of the customer • These help to generate sales and return customers

  4. The Customer Service STAR • The STAR is a method to organize customer service components and focus training on the customer

  5. S - Service • This point’s focus: • Customer Service roles & jobs • Creating a Win-Win situation • Customers Service Training • Creating a Customer Service Environment

  6. T - Target • This point’s focus: • Knowing your target market • Creating a customer profile • Understanding satisfaction & dissatisfaction • Understanding customer service expectations

  7. A - Aptitudes • This point’s focus: • Customer Service Personnel • Aptitudes • Personality • Hiring • Developing Soft Skills • Opening • Discovery • Resolution • Ownership • “Always” • Active Listening & Writing Skill Development

  8. R - Resources • This point’s focus: • Customer Service Experiences • Resources to provide service • In-Person o e-Mail • Phone o Web o History & Retention • SMS o Secret Shopper o Social Media • Measuring Service Components • Confidentiality & Liability

  9. S - Satisfaction • This point’s focus: • Customer Service Costs • Evaluation & Satisfaction Measures • Word of Mouth & Customer Retention • Customer Service Improvement Methods • Loyalty Programs o Memberships o “Miles”

  10. Business Planning & Operations

  11. Customer Service Project • sajkdlf

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