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Agency Commission Trends & Digital Evolution Impact Analysis

Explore the shift from agency commissions to specialized agencies, the trade-offs, and business consequences in the Digital Revolution era. Learn about the sudden changes in commission rates and the rise of specialized agencies affecting market shares and ROI analysis. Stay informed about the evolving landscape in the US, Asia, and future trends in Latin America.

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Agency Commission Trends & Digital Evolution Impact Analysis

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Presentation Transcript

  1. GOOD MORNING

  2. FOUR TOPICS

  3. Death of the agency commission • Exclusivity/Generalist trade off between clients and agencies • Growth of specialized agencies • Business consequences of DigitalRevolution

  4. SUDDEN DEATH OF THE AGENCY COMMISSION

  5. 15%

  6. 15% 12%10%

  7. Scope of work/Staff hours/ Fees

  8. Agency evaluation • Sales & Market shares • Campaign post test • Brand tracking • Media efficiency

  9. ROI expert and Auditors

  10. EXCLUSIVITY/GENERALIST TRADE OFF

  11. GROWTH OF SPECIALIZED AGENCIES

  12. DIGITAL REVOLUTION

  13. TODAY IN THE US AND ASIA

  14. TOMORROW ALL OVER LATIN AMERICA

  15. GRACIAS !

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