1. WAWGG Conference Feb 4, 2009 How To Manage Your DataWhy data management is like… Jordan Ferrier Hogue Cellars

2. Why Manage Data? “To measure is to know.” “If you can not measure it, you can not improve it.” Lord Kelvin great physicist and mathematician of 19th Century ALSO: “Heavier-than-air flying machines are impossible.”

3. Data is managed for others • Governmental agencies • TTB / LCB for the winery (and source) • State pesticide and Ag reporting • FDA and DHS – coming soon • Winery and Vineyard relations • Organic / Biodynamic / Sustainable

4. Data managed for internal use • Financial management • Operations management • Efficiency and yield • Inventory management • Capacity and equipment • Personnel • Quality control

5. Quality Over-developed High Fruit Low Fruit Under-developed Neural Network Model

6. Wine Industry Isn’t There YET • Our issue is data management • Data mining requires good data sets • Garbage in = Garbage out • Consistent qualitative information

7. Good Data ManagementORGANIZES INFORMATION • For easy sorting and filtering • Easy aggregation of results • means, min, max,… • Easy referencing and recombination • Easy communication, export, sharing

8. Computers Make it Easy • Modern computers are FAST and CHEAP • Software widely available • Spreadsheet (MS Excel) • Database (Access, SQL, MySQL) • Commercial Software

9. Our Session • Eric Wylie – Field data collection at SMWE • Jenn Smithyman – GIS at SMWE • Wayne Worby – 4Qtrs database • Me again – Winery Perspective