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Southwest Airlines

Southwest Airlines, driven by a mission of unparalleled customer service, faces a high-uncertainty external environment filled with both opportunities and threats. With major competitors like Delta and United, the airline prioritizes low-cost leadership and high customer service strategies. Committed to employee growth and creativity, Southwest fosters a clan culture that values respect and support. With nearly 35,000 employees across 35 states, the company emphasizes effective management and decision-making to ensure a stable work environment that mirrors the care expected in customer interactions.

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Southwest Airlines

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  1. Southwest Airlines Team Members :Krystal Brown, Jasmine Cooley Aretas Coleman, Jeremy Lewis, Terry Kerr

  2. External Environment • High Uncertainty • Opportunities • Threats • Resource availability

  3. Task Environment High Uncertainty • 4 major competitors are: Delta Air Lines Inc. United Continental Holdings Inc. AMR Corporation US Airways Group Inc.

  4. General Environment

  5. International Environment

  6. Mission • The mission of SWA is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company spirit • To Employees: • We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

  7. Goals • Low cost leadership • High customer service

  8. strategies • Internal process approach • Defender Strategy • Low cost leadership • Chart on pg 73 • http://www.nytimes.com/2010/11/21/business/21south.html • http://www.bloomberg.com/news/2010-09-27/southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html

  9. Products/Services Offered

  10. Clan Culture

  11. Culture Clan control • Values

  12. History of SWA

  13. History

  14. Life cycle • nearly 35,000 Employees in 35 states,and growing

  15. Life Cycle

  16. Culture

  17. Management • Size:nearly 35,000 Employees in 35 states,and growing

  18. Leadership

  19. Decision Making

  20. Ethics

  21. Interorganizational Relationships • Population Ecology • Variation->selection->retention • ecosystem

  22. Interorganizational Relationships

  23. Overall Design

  24. Human Resources

  25. Human Resources-Hiring

  26. Human Resources-Training

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