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Southwest Airlines

Southwest Airlines. Tara Bartolomeo Amanda Packer Melanie Rudy Elizabeth Vanorder. Change and Responsiveness. 9/11 Did not stop flights No layoffs Recession Transferred employees to avoid layoffs Chief Executive Office, Gary Kelly, named one of CNN’s 5 Most Admired

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Southwest Airlines

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  1. Southwest Airlines Tara Bartolomeo Amanda Packer Melanie Rudy Elizabeth Vanorder

  2. Change and Responsiveness • 9/11 • Did not stop flights • No layoffs • Recession • Transferred employees to avoid layoffs • Chief Executive Office, Gary Kelly, named one of CNN’s 5 Most Admired • Merger with AirTran • Expanded network of 25%

  3. Customer Commitment

  4. CustomerCommitment • Best Value, Best Consumer On time Estimates, and Best Luggage Policy of all domestic airlines, Zagat (2009) • Leader in Corporate Social Responsibility, Boston College Center for Corporate Citizenship & Reputation and Institute (2009) • Most Admired Airline, FORTUNE Magazine (2009) • #1 Friendliest Airline, TIME.com (2008)

  5. Philanthropy • Tickets for Time • Charity receives one ticket for every 40 hours SW employees volunteer • Employees volunteered over 80,000 hours in 2010 • Southwest Airlines Employee Catastrophic Assistance Charity • In 2010, employees contributed over $1.1 million • National Wildlife Refuge Association • $100,000 donation to NWFA after Gulf of Mexico oil spill • Employee volunteers were flown to Florida to help with cleanup

  6. Environmentalism • Green Team • Four goals: • identify environmentally responsible efforts already in place • search for areas of improvement, • make recommendations for environmentally responsible business practices a • place a green filter on future business decisions • Green Ambassadors

  7. WELCOME ABOARD • Rapping Flight Attendant - YouTube

  8. CORE VALUES – The Warrior Spirit • Work Hard • Desire to be the best • Be courageous • Display Urgency • Preserve • Innovate

  9. CORE VALUES – A Servant’s Heat • Follow the golden rule • Adhere to the principles • Treat others with respect • Put others first • Be egalitarian • Demonstrate proactivity • Customer Service • Embrace the SWA family

  10. Core Values – A funLUVing attitude • Have fun • Don’t take yourself to seriously • Maintain perspective • Celebrate success • Enjoy your work • Be a talented team player

  11. Southwest’s Secret Sauce • Organizational Practices that build relationships • Outstanding Business Leadership • Hire and train for relationship excellence • Use conflicts to build relationships • Bridge the work family divide • Create positions that span boundaries • Use broad performance metrics • Have highly flexible job descriptions • Partner with the unions • Build supplier relationships

  12. Shared goals, shared knowledge, mutual respect. • Everyone at Southwest airlines is working towards these goals: • Safety • On Time performance • Keeping customers happy

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