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Southwest Airlines

Southwest Airlines. Craig Jarrell Kamaria Hill Kerrie Byrd Ross Ray. Agenda. SWOT Analysis IFE/EFE Balanced Scorecard Strategy Map Mission/Vision Southwest Airline Recommendation Acquiring LaGuardia Questions. Internal Factors . External Factors . EFE Matrix . I FE Matrix .

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Southwest Airlines

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  1. Southwest Airlines Craig Jarrell Kamaria Hill Kerrie Byrd Ross Ray

  2. Agenda • SWOT Analysis • IFE/EFE • Balanced Scorecard Strategy Map • Mission/Vision • Southwest Airline Recommendation • Acquiring LaGuardia • Questions

  3. Internal Factors External Factors

  4. EFE Matrix

  5. IFE Matrix

  6. Balanced Scorecard The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Customer Service Employees Culture Airline Delays Profitability 8 Flights Daily High Costs Structure Flights are on time Stronger Commitment Service to New York Expansion

  7. QUESTIONS

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