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Consuming Ads. Unit 2. Ad Buzz. The average American sees about 3,000 advertisements a day. By high school graduation, students will have seen about 350,000 TV commercials. Advertisers pay movie and TV producers to show their product being used by the characters – product placement.
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Consuming Ads Unit 2
Ad Buzz • The average American sees about 3,000 advertisements a day. • By high school graduation, students will have seen about 350,000 TV commercials. • Advertisers pay movie and TV producers to show their product being used by the characters – product placement
Tobacco Advertising and Teens • In 1971, cigarette advertisements on TV were banned by federal law. • In 1998, the largest tobacco companies in the United States settled a series of lawsuits with the governments of 46 states. The tobacco companies agreed to pay approximately $206 billion over 25 years for tobacco prevention. • This required tobacco companies to remove all billboard advertising and advertising in sports arenas by 1999. • The tobacco companies promised to stop using cartoon characters to sell cigarettes and stop distributing “gear” such as shirts and hats with tobacco logos.
“Let the Product be the Hero” • One of the most common slogans in the ad business is to “let the product be the hero” • One of the ways to get us to buy things is to point out a problem we may have and then offer us products as a solution to that problem. • Physical problem • Social problem
What Is the Ad Really Saying? -To help make a product and its advertising memorable, many advertisements rely on a slogan – tagline.