1. Spoof Ads
89. The Billboard Vigilantes First ForayNow it's billboards that are being liberated.
Six billboards scattered throughout San Francisco were "liberated" yesterday by a group calling itself the "Billboard Liberation Front."
90. Billboards can be liberated, apparently by changing their messages. Those liberated yesterday contain advertisements for Fact cigarettes. The liberators changed "I'm realistic, I smoke Fact..." to "I'm real sick, I smoke..."
91. A spokesman for the Billboard Liberation Front said the alterations were made by gluing new letters over the old with rubber cement because "we're not into vandalism."
92. The spokesman, who was interviewed by telephone and who refused to give his name, said the Billboard Liberation Front opposes false advertising.
93. He said yesterday's outing was the group's first endeavor and there are "350 members" of the BLF.
- Examiner staff
94. BLF COMMUNIQUE MAY 8, 1989
One of the primary goals of the BLF has always been to encourage and accelerate the ongoing paving of the world. For, as we all know, where there are roads, there are billboards.
Exxon and other fine corporations contribute to this necessary evolutionary process through many methods, including the use of petrochemicals in the production of asphalt.
Man, being a natural creature can create or produce nothing that is not "of nature", or unnatural. This is why we believe that Exxon should in no way be castigated for dumping millions of gallons of oil into some silly bay in Podunk, Alaska. The seepage of oil is a natural occurrence (as recently noted by an Exxon official), and, as such, the Alaskan spill should be applauded by all Americans as another step in our ongoing evolutionary destiny. We should capitalize on our good fortune as presented by Exxon Corporation.
"PAVE ALASKA." In conjunction with the ongoing natural "greenhouse effect", we should use this occurrence as a beginning which will open up new opportunities for real estate development in colder climates. We at the BLF say "Pave Alaska."
Jack NapierBLF Spokesperson
97. The Billboard Liberation Front, in a show of solidarity with our beleaguered and unjustly maligned corporate comrades at Exxon Corporation have decided to dust off our coveralls and re-enter the vital field of outdoor advertising improvement.
Our first new actions took place early Monday morning, May 8th at six locations in California. The two San Francisco locations are:
Bay Bridge On Ramp - Intersection of 1st Street and Harrison. This board is visible to southbound 1st Street traffic and westbound Harrison St. traffic.
Northwest corner of the intersection of Kearney & Pine streets. in the Financial District, visible to Kearney & Pine St. traffic.
99. PRESS RELEASE
12/31/89San Francisco, California
For immediate release.
In the early morning hours of December the 31st the Billboard Liberation Front struck again. The "Harrahs Club" billboard near the intersection of 5th & Bryant Streets was entirely altered from its former message:
HARRAHS RENO variousperformers
has been changed to
AMERICA EVERYWHERE: DON'T WORRYBE HAPPY
THE WHITE HOUSE: AIDSCRACKTHEHOMELESS
This billboard is visible to Eastbound Bay Bridge traffic. The BLF used exclusively non-destructive and temporary methods for this billboard retrofit.
Anyone wishing to contact the BLF should leave a message in the "San Francisco Bay Guardian" personals (spiritually category). Photos of our previous actions are available upon request.
Please see enclosed photo and communique.
BLF spokespersonJack Napier
111. Every Cuban is Not Castro
114. America Barbra Tolentino, Chicago, Illinois "There is too much advertising and I want more people to think about what they are seeing. I'd like to put up posters of this in public places. I want people to look at it and go 'Wow!'"