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Scooter's Coffeehouse: Navigating Uncertainty and Growth in the Coffee Industry

Discover how Scooter's Coffeehouse built its empire from 1998 to 2009, overcoming entrepreneurship challenges marked by uncertainty, risk, and capital infusion. Starting with just 5 family-operated stores, they expanded to 78 locations across 8 states by capitalizing on premium product positioning and exceptional customer service. Despite the downturn faced by competitors like Starbucks, Scooter’s innovated through strategic marketing, franchise models, and customer engagement via social media. Join us on a journey of resilience and entrepreneurial spirit in the coffee market.

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Scooter's Coffeehouse: Navigating Uncertainty and Growth in the Coffee Industry

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Presentation Transcript

  1. Tv Ads Scooter’s Coffeehouse “Get Ready for a Great Cup of Coffee”

  2. ENTREPRENEURSHIP Uncertainty • Risk • Ambiguity • True Uncertainty

  3. Scooter’s Coffeehouse 1998-2002 True Uncertainty • Coffee Expertise • Omaha - New Market • SBUX - 450 Stores • Grew to 5 Family Operated stores

  4. Scooter’s Coffeehouse 2002-2004 Risk • Convinced others with Entrepreneurial Spirit • Grew to 17 Stores • Added infrastructure and supply chain • 7-10,000 Coffeehouse Concepts in US • SBUX at 5000+ Stores

  5. Scooter’s Coffeehouse 2004-2008 True Uncertainty • Capital infusion to fund growth • Capitalize on PREMIUM Position • New Name, New Logo, New Store look • New Market Expansion • Grew Scooter’s to 58 stores in 8 states • SBUX at 15,000 Stores Worldwide

  6. 2008 - A Look Back SBUX Factor • Closed 700 Stores (500 more announced in February 2009) • Stock Down • Gloom & Doom • Landlords & Others in the Industry

  7. Scooter’s Coffeehouse 2008 - A Look Back • Start of 2008 stores - 58 • Stores that closed - 6 • Closed stores reopened - 4 • New Stores as of (2/09) - 22 • Total as of Today - 78

  8. Scooter’s Coffeehouse 2009 - A Look Ahead Ambiguity • Best of Omaha - 9th Year • Best of KC • Entrepreneur Magazine - Franchise 500 • #340 Overall (#379 in 2007) • #79 Low Cost • #1 in Coffee Category

  9. Scooter’s Coffeehouse 2009 - A Look Ahead • Scooter’s is a QSR • QSR Magazine • Moderate Growth for a Franchised Business • 2009 Tight Year • MUST Retain Current Customers • Find way to attract new Customers

  10. Scooter’s Coffeehouse 2009 - A Look Ahead QSR Advertising • No TV • Limited Radio • Discounts vs. Sampling • 10 year Anniversary $130,000 in retail value given away

  11. Scooter’s Coffeehouse 2009 - A Look Ahead

  12. Scooter’s Coffeehouse 2009 - A Look Ahead

  13. findyourscootersspace • Exceptional Customer Service • Introduction of new PREMIUM products, value priced • Viral Marketing • Facebook • email • iPhone (download Hot Stuff) • MySpace • Blogs

  14. findyourscootersspace Techno Email

  15. createyourscootersspace • 8600 email 3x’s month • 20 Scooter’s Facebook accounts and growing • Scooter’s Coffeehouse BLOG • Trade Area Marketing

  16. ENTREPRENEURSHIP = YOGOWYPI

  17. Tv Ads Scooter’s Coffeehouse “Get Ready for a Great Cup of Coffee” $1 special at Haymarket

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