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Kap 1

Kap 1. Markedsføring Kapitel 1. Kap 1. Velkommen til et nyt fag!. Et blødt fag Din rolle som forbruger Dit fremtidige job. Kap 1. Bogens opbygning. Indholdsfortegnelse Resumé Vigtige begreber ”De blå kasser” Stikordsregister. Kap 1.

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Kap 1

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  1. Kap 1 Markedsføring Kapitel 1

  2. Kap 1 Velkommen til et nyt fag! Et blødt fag Din rolle som forbruger Dit fremtidige job

  3. Kap 1 Bogens opbygning • Indholdsfortegnelse • Resumé • Vigtige begreber • ”De blå kasser” • Stikordsregister

  4. Kap 1 ”Markedsføring omfatter de tiltag (produkt, kvalitet, pris, reklame m.m.) som virksomhederne gennemfører for at opfylde kundernes ønsker for derved at skabe et acceptabelt overskud i virksomheden”

  5. Kap 1 Markedsføringsbegrebet

  6. Kap 1 Mærkevarer Private mærkevarer (handelsmærker)

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