What Is Content?

Mar 16, 2019

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My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

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content
content creator
content takes
kinda sucks
scarcest commodity
social currency

gregverdino

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What Is Content?

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Presentation Transcript

. is CONTENT? what

content CREATOR

CONTENT IS CHANGING…
your content SUCKS

some of our content kindaSUCKS
how much CUSTOMER is in your CONTENT?
what people can teach pros about CONTENT

mass communications
masses of communicators
generation c

everybody is a media outlet
what people can teach pros about CONTENT
what is CONTENT?

content is SOCIAL CURRENCY
content is CONNECTIONS
content is COLLABORATION

CURATION is content

content takes on NEW FORMS

the basic unit of content is getting smaller
YOUR CONTENT

ATTENTION is the scarcest commodity

content is an OPEN LOOP
everything is open to interpretation

ME www.gregverdino.com (blog) @gregverdino (twitter) facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work) what

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What You Need to Produce a Compelling Content

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Content Marketing

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Content Crossroads One-stop-shop for all your content needs

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Procedural Content Generation

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Content Marketing Kickstarter

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Content is King of the Online World

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550 views • 42 slides

Content slide one

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212 views • 11 slides

Content Management Systems

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Content Marketing Services UK, Content Marketing Strategy ~ UK, USA, Canada

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Benefits of Effective Content Writing

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Content Writing And SEO : Top Tips

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[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebe

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199 views • 17 slides

Responsibilities of a Content Manager and Strategist

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143 views • 6 slides

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The management of content has driven new ways of sharing information through web, social media and other digital channels. Content lifecycle management is basically the process of planning and developing all types of content within an enterprise to endow the best results. The proper execution of content lifecycle is a key to driving business efficiency to keep the organization’s workflow systematic. To fetch great outcomes, organizations usually take on an efficient content marketing strategy as a centre piece of their activities. Getting people motivated to construct the ideal content strategy is something else, but here you have to be careful about how to use your content as a master plan. To scamper a perfect and proper content lifecycle, there are some imperatives which one must strictly follow.

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