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Summary of Reading assignments: Five Steps, Why the Web Still Work

Summary of Reading assignments: Five Steps, Why the Web Still Work. Dr. Deepak Khazanchi. Five Steps to a dot.com strategy. First Step: What’s the strategic vision for the Dot-Com operations? Build on current business models and create future business models through selective experimentation.

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Summary of Reading assignments: Five Steps, Why the Web Still Work

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  1. Summary of Reading assignments: Five Steps, Why the Web Still Work Dr. Deepak Khazanchi

  2. Five Steps to a dot.com strategy • First Step: What’s the strategic vision for the Dot-Com operations? • Build on current business models and create future business models through selective experimentation. • The aim is to balance refining the current business rules while creating new business rules for the dot-com agenda. • Second Step: How to govern the Dot-Com business? • Seen as the trade-off between two decision categories: operational decisions and financial decisions.

  3. Five Steps to a dot.com strategy (cont) • Third Step: How to allocate resources for the Dot-Com business? • Place strategies bets • Learn how to leverage the alliances • Outsource Dot-Com operations and maintain operational parity • Assemble resources from multiple sources and manage them on a dynamic basis

  4. Five Steps to a dot.com strategy (cont) • Fourth Step: What’s the operating infrastructure of the Dot-Com business? • Attain superior functionality • Offer personalized interactions • Streamline transactions • Ensure privacy • Fifth Step: Is the management team aligned for the Dot-Com agenda? • Articulating the roles of key members of the management team is central in shaping the strategy of the dot-com operations.

  5. Why the Web still Works How small companies are winning customers online. Lesson #1: Keep it personal http://www.dibruno.com Lesson #2: Save clients time and money http://www.helenwellsagency.com/ Lesson #3: Cut costs, not service http://www.smeetch.com Lesson #4: Design for the customers http://www.regentbook.com/

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