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Action-Based Analytics

Action-Based Analytics

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Action-Based Analytics

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  1. IN IT TO WIN IT WELCOME, WE ARE HAPPY YOU JOINED US! THIS IS PART OF THE COURSE: Please partner up with the people sitting around you and get to know each other for the next few minutes. This exercise will be part of the material we cover. Action-Based Analytics In It To Win It | Strategic Growth for Entrepreneurs

  2. IN IT TO WIN IT Strategic Growth For Entrepreneurs May 10, 2019

  3. COURSE OUTLINE PREPARE TO BE SUCCESSFUL. Success as an entrepreneur is not a serendipity, it is a function of preparation and execution. This course will help you to map your entrepreneurial journey from the first steps to achieving your goals. We will pause for you to answer some key questions as we move through the course material so that you leave with concrete building blocks for your business. Prepare for Takeoff Build Momentum Increase Velocity Action-Based Analytics In It To Win It | Strategic Growth for Entrepreneurs

  4. ABOUT THE INSTRUCTOR Christa Rose has built analytics practices at some of the world's largest full-service agencies, as well as at cutting-edge data start-ups. Christa’s client list includes Goldman Sachs, Deloitte, Accenture, AT&T, Edelman, Target, Heineken, Esteé Lauder Companies, TaylorMade Golf, General Mills, McCann, Zappos, and more. Christa heads marketing analytics agency Action Point Consulting, and consults on next-generation marketing analytics. She is a speaker and subject matter expert on topics such as big data integration, IoT and user experience, predictive analytics for engagement, digital brand management, crisis mitigation in a social world, and the future of analytics for business. Previous experience includes creating big data analytics programs for clients as Vice President of Client Accounts at Sprinklr, building a global digital analytics practice as Vice President and Head of Global Digital Analytics at Hill+Knowlton Strategies, and serving as policy lead on targeted advertising at Dell, Inc. Christa holds a bachelor’s degree in journalism with an emphasis in multimedia journalism from The University of Texas at Austin. She received a master’s degree, with specialization in Information, Innovation, and Technology, from the Lyndon Baines Johnson School of Public Affairs, where she also earned a portfolio in Nonprofit Studies. Leadership roles include a rotation as Eben Tisdale Public Policy Fellow at the Information Technology Association of America in Washington, D.C., working as Chair of the Production and Selection Committee for the LBJ Journal of Public Affairs, contributing as a member of the Barbara Jordan National Forum committee, and serving as a director on the Board of Texas Network of Youth Services. Action-Based Analytics In It To Win It | Strategic Growth for Entrepreneurs

  5. SALES EXERCISE YOU ARE ALWAYS SELLING! WITHOUT ASKING YOUR CONVERSATION PARTNER: Please write down as many data points as you can about the person. Please write down a sales strategy for how you would introduce your product, service or business to the person. Action-Based Analytics In It To Win It | Strategic Growth for Entrepreneurs

  6. PREPARE FOR TAKEOFF In It To Win It | Strategic Growth for Entrepreneurs

  7. OWN IT! WHAT IS YOUR YOUR VALUE PROPOSITION? STAND BEHIND IT. You are your business and perception becomes reality. What do people need to see in order to have confidence in your business? Action-Based Analytics https://www.linkedin.com/pulse/startup-journey-project-roberto-musso/ In It To Win It | Strategic Growth for Entrepreneurs

  8. COMMIT TO IT • It’s hard work. • AND, after you put in all of the hard work – there is MORE HARD WORK! • Entrepreneurship is a lifestyle. • Find a reason for your journey beyond the money. • You are building a business, make sure it is the business you want to run and that you will want to do this job in 5, 10, 20 years. • There is no lateral transfer or different division to run. • FIGHT FOR IT! Action-Based Analytics http://www.history.com/topics/henry-ford In It To Win It | Strategic Growth for Entrepreneurs

  9. UNDERSTAND YOUR VALUE • WHAT ASSETS DO YOU BRING TO THE TABLE TO BUILD YOUR BUSINESS? WHERE DO YOU NEED BACKUP? • Your time is valuable: prioritize!!! • Recognize when it makes sense to outsource. • Use value calculations to make determinations. • [Amount you would charge a client for the service] – [Cost of outsourcing] = +/- • Make sure what you do contributes to the bottom line. https://www.linkedin.com/pulse/20140923213006-94293277-are-you-looking-for-the-golden-egg-or-the-goose-that-laid-it/ In It To Win It | Strategic Growth for Entrepreneurs

  10. BE THE LEADER YOUR TEAM NEEDS • WHO ARE LEADERS THAT YOU ADMIRE? • Be knowledgeable. • Industry trends • Economic/geopolitical trends • Add value • Remember that you are your company’s leader. • You’re not your employees’ friends, find another outlet for venting. • You must always believe in your vision and project this vision. In It To Win It | Strategic Growth for Entrepreneurs

  11. BUILD MOMENTUM In It To Win It | Strategic Growth for Entrepreneurs

  12. PREPARE, PREPARE, PREPARE • THINK ABOUT YOUR COMPETITORS. WHAT DO YOU NEED TO DO IN ORDER TO STAND OUT? DO THAT … AND MORE. • Be easy to work with. • Invest in standing out and developing your business. Take CALCUALTED risks. • Cost-benefit calculations • Opportunity cost calculations • It’s a learning process, make sure you learn lessons as they come. https://www.pinterest.com/pin/561613016001698892 In It To Win It | Strategic Growth for Entrepreneurs

  13. BUILD [THE RIGHT]RELATIONSHIPS RESEARCH WHO YOU WANT TO BE. WHAT DO THEY HAVE THAT YOU DON’T? WHAT WILL IT TAKE TO GET THERE? Find leaders/companies who inspire you. WHO DO YOU NEED TO TALK TO? WHY? HOW CAN YOU REACH THEM? Build a long-term outreach strategy. Always say yes to meetings. Always follow-up. Invest in long-term. Cut off net-negative relationships. Be smarter. In It To Win It | Strategic Growth for Entrepreneurs

  14. KNOW YOUR BUSINESS WHAT ARE YOUR CORE OFFERINGS? WHAT IS YOUR PRICING STRATEGY? Focus, don’t boil the ocean. You have finite time, capacity and resources.... But be nimble and scrappy – make money!! Be the expert at running your business; If you aren’t who is? Take classes where needed. Stay on top of numbers and projections, build models, justify decisions with data. Two Words: cash flow. In It To Win It | Strategic Growth for Entrepreneurs

  15. ALWAYS IMPROVE WHAT ARE YOUR KEY METRICS? WHAT IS THE MARKET TELLING YOU? Be a student of your market. Learn from your first steps. Learn to focus on what matters. Learn to talk about and present your business in the way that resonates. What is working and what is not working? In It To Win It | Strategic Growth for Entrepreneurs

  16. INCREASE VELOCITY In It To Win It | Strategic Growth for Entrepreneurs

  17. PREPARE FOR THE JOURNEY • About two-thirds of business survive two years in business, half of all businesses will survive five years, and one-third will survive 10. • The longer a company has been in business, the more likely it is to stay in business. • It’s a long journey. • Enjoy the process. • Shake off the disappointments. • Celebrate the wins! • Think long term. • Make time for strategic planning. • Take some vacation days. Action-Based Analytics https://www.fundera.com/blog/small-business-statistics In It To Win It | Strategic Growth for Entrepreneurs

  18. LIVE THE YES What would you do if you were not afraid? Who would you talk to if you were not intimidated? IF YOU DON’T ASK, YOU TELL YOURSELF THE NO. http://www.foodnavigator.com/market-trends/efsa-gives-green-light-to-new-applications-for-thaumatin/10381824-1-eng-GB/EFSA-gives-green-light-to-new-applications-for-thaumatin_strict_xxl.jpg In It To Win It | Strategic Growth for Entrepreneurs

  19. NEVER GIVE UP IS THERE ANOTHER AVENUE YOU COULD PURSUE? THEN YOU’RE NOT DONE! https://www.laylita.com/travel/wp-content/uploads/2014/02/View-from-the-top-of-Whistler-Mountain.jpg In It To Win It | Strategic Growth for Entrepreneurs

  20. LET’S CONNECT At Action Point Analytics, we value being part of the creative entrepreneurial community. Let’s build great things together! 512.222.8595 @actionpointc contact@actionpointanalytics.com actionpointanalytics.com