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New Product Proposal

New Product Proposal. Director of Internet Services QST Enterprises. Product Definition. Internet Media provider Music and videos Articles and trade papers Historical papers archive. Publishing service Papers Articles Books Games and more…. B. E. Price. M. Performance.

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New Product Proposal

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  1. New Product Proposal Director of Internet Services QST Enterprises

  2. Product Definition • Internet Media provider • Music and videos • Articles and trade papers • Historical papers archive • Publishing service • Papers • Articles • Books • Games and more…

  3. B E Price M Performance Competition • The big picture • Bookstores • E-sites • Media services • Performance ratings • Position • Stability

  4. Product Adoptions Mass Adopters Numberofcustomers Early Adopters Late Adopters Time

  5. Packaging & Fulfillment • Product Positioning • Pricing • Look • Fulfillment issues • COGs • Cost of goods vs. materials Pricing COG

  6. Distribution • Distribution plan and strategy • Distribution channels • National • International • Distribution operations • eMedia unit responsibilities • Schedules

  7. Promotion & Marketing • Launch plan • Product announcement • Marketing • 2 year plan • Promotions • Internet/Direct mail • Stores

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