2011 Media Kit

1. 2011 Media Kit

2. KVUE.com Highlights Site Content • Local News, Weather and Sports • Over 20 Detailed Weather Radars • Mobile • Traffic Reports that are customized • Blogs • Health • Videos • Breaking News • Contests • Local Business Listings • Event calendar • Over 475,000 registered users • Access to nearly 460,000 opt-in email addresses in the Central Texas area • An average of 200,000 video streams per month are served on KVUE.com • Over 8000 websites in our network Average Monthly PageViews 4,618,166 Average Monthly Unique users 586,405 Average Minutes Per Visit 14.58 Average Pages Per Visit 6.72 Reach Potential Source: Omniture, July 2010-Dec 2010

3. KVUE.com Audience Profile Ethnicity Income Education Gender Age Range Marital status Household size P25-54 with a household income of $100k+ are 48% MORE likely to have visited KVUE.com in the past month than the other local media sites! Source: Scarborough Research, Austin 2010 R1

4. Austin’s Top Local Media Site! On average, KVUE.com receives 26% more new visitors in a month (82,000 avg) than other local media sites! The average reach of KVUE.com is 8.6%! …2.5% higher than its closest competitor News8, 2.9% higher than KXAN. Source: comScore, My Media Metrix, weareaustin.com unreportable

5. Internet Usage Expanding Radio usage declines as Internet usage increases year to year! Austinites are spending more time each week on the Internet than last year! 2010 2009 Less than 1 Hour 6% 3% 1-4 Hours 20% 29% 5-9 Hours 23% 29% 10-19 Hours 24% 17% 20+ Hours 24% 20% None 3% 2% Source: Forrester via North American Technographics Benchmark Survey; Scarborough research, Austin 2009R1 and 2010R1

6. Daytime is Primetime The Internet reaches a bigger audience throughout the day than Radio and TV! • 82% of Austinites use the Internet • Around 33% of them spend 20+ hrs • per week on the Internet at work • While at work, 21% visited a radio station’s website within the past month, …. 56% are most likely to have visited KVUE.com yesterday! Source: Scarborough Research, Austin 2010 R1

7. Standard Ad Units Ad Sizes KVUE.com uses Interactive Advertising Bureau (IAB) standardized ad sizes. ·Leaderboard: 728x90 pixels ·Medium Rectangle: 300x250 pixels ·Wide Skyscraper: 160x600 pixels $10 CPM

8. Home Page Road Block How it works Advertiser has all three ad positions on the KVUE.com Home Page for one day. Estimated number of daily impressions is 33,500. (100,500 total for the day between the 3 ad positions). Leaderboard: 728x90 pixels Wide Skyscraper: 160x600 pixels Half Banner: 300x600 or Medium Rectangle: 300x250 pixels Sponsorship is sold by the day. Cost per day: $2010

9. Rich Media - Sliding Billboard How it works: The Sliding Billboard ad unit is found on the KVUE.com home page and any index page. Page loads with ad in “Pencil” position. The ad expands pushing the content of the page down for 10 seconds, then retracts to original pencil size. The ad can contain more animation, additional information and video. Cost per day: $990 HP $725- Index Page *Note – The auto expanding, sliding ad is only served twice, per user, per day. The rest of the time, the ad is served in its contracted state which can be expanded upon click.

10. Expanding Ads & Other Rich Media Expanding Ad -How it works: Ad appears in standard ad space. Flash animation is used to attract the user to interact. Once the user “mouses” over the ad it expands over content. Available as 728x90 (shown), 160x600 or 300x250. Other Rich Media: • Expanding Banners (shown) • Floating Ads with reminder ad unit • Floating / Eyeblaster Ads • Embedded video within standard Ad Space • Transitional Ads • Data Collection Other Rich Media Availabilities $20 CPM

11. Video Pre-Roll How it works A Video Pre-Roll is TV on the web. Before each video story on KVUE.com, users are shown a commercial up to 15 seconds in length. The spots are accompanied by a 300x250 Medium Rectangle companion ad. Both are clickable. Benefits of Pre-Roll Advertising Captive and engaged audience. “Speak” directly to the user. Spot must play in full before user sees content. Generate 4-5 times more clicks than standard banner advertising. Re-purpose a television commercial OR produce a special online message. $26 CPM *Pre-Rolls are shown before every other streaming video served to one unique visitor. Available first come first served basis. Impressions are guaranteed, but in case of lower than average views during your flight, KVUE.com reserves the right to make good the following month.

12. Video Post-Roll • Video Post-Roll: - Runs after video clip - 320X240 dimensions :15-:30, max file size 2MB - Flash (.flv) • Companion Ad: - 300X250 dimensions - .gif, .jpg or rich media code - Max file size: 307KB - Displays for the duration of the Post-Roll and then collapses $26 CPM Post-Rolls are shown before every other streaming video served to one unique visitor. Available first come first served basis. Impressions are guaranteed, but in case of lower than average views during your flight, KVUE.com reserves the right to make good the following month. Packages do not include 15-second spot production.

13. Video Overlay Ad • Local Overlay Ad: - Displays for duration of video clip - 320X60 dimensions (no more than 1/5 of the player height), .gif, .jpg, .png or .swf - On .swf files build in minimize and close functionality and click through URL - Max file size: 307K - Strongly suggest opaque creatives $22 CPM 320X60

14. Direct Email Marketing Why Email Marketing? • More Effective than Direct Mail • Email marketing is 4 times as effective as direct mail at reaching consumers • Our email campaigns average an 8% open rate versus a less than 2% average for direct mail * • Higher ROI • Email marketing is projected to generate an ROI of $43.52 for every dollar spent in 2009 ** • More than twice search and other marketing channels • Drives Offline Purchases • 67% of subscribers say they've purchased products offline as a direct result of receiving an email from a retail company *** More information Creative KVUE.com will develop a highly effective email message in both HTML and text-based format. KVUE.com “Specials” Email: Starts $.08 per email • Targeted by: • Age • Gender • Zip • Income • Other • Over 35,000+ opt-in users in KVUE.com database. • An additional 425,000+ available through partner databases! • Detail reports provided after each mailing. KVUE.com Brokered Email: Starts $.11 per email Quantity discounts available * Belo Digital Media * Direct Marketing Association *** Epsilon

15. Permission based email • KVUE.com’s Email Broker is a leader in consultative customer acquisition services. Our primary objective is customer acquisition marketing and branding via Email Marketing, Direct Mail, Online Lead Generation/Co-Registration, Email Append, and Mobile Advertising. • Our core competency is research and negotiation of the best files and interactive advertising outlets for a specific client’s brand and overall marketing initiatives. • We have successfully helped hundreds of advertisers in putting together comprehensive email and direct marketing programs. As a company, we have over 25 years of direct marketing experience to help you take the guesswork out of this daunting channel.

16. Targeted email • Email allows you target specific demographics selects by age, income, interest, and geography for B2C and B2B. • We can deploy on specific days for time sensitive offers. • We can test multiple subject lines and/or creatives to maximize response. • Full page standalone creative in HTML and text format means that 100% of the message is your client’s content with a standalone email. • Email is not only a successful customer acquisition vehicle, but also is an effective branding tool. • Frequent reporting available of clicks, opens, and delivered emails. Far easier to track than traditional forms of media. • 100% CAN SPAM Compliance.

17. XSPOT: In-Banner Video WHAT IS AN XSPOT? It’s an interactive, online commercial. Eye-catching. The Xspot ad unit automatically plays within any standard banner ad. 300x250 (recommended), 728x90 or 160x600 Engaging. Xspots use sight, sound, and motion to engage viewers in an experience that static and simple flash ads simply cannot match. Flexible. Xspots give viewers multiple ways to interact, including clicks, forms, coupons, polls, social media links, find a location and more. Dynamic. Provides the flexibility to change your messaging on the fly. You can give your online sales promotion a quick boost by increasing your 25% offer to 40%, your change goes live in minutes In simpler form, your :30 commercial is video streamed in an ad position. We will lay links above your commercial which will make it interactive and shared with social media. Online video is growing. And it’s no wonder-display ads with video have 4x higher impact on purchase intent than regular flash ads.1 We will drive new and existing customers to your online platforms who want to reach beyond the “set” and be engaged! Cost: $13 CPM

18. Mobile Advertising Reach the mobile audience through the KVUE.com Mobile Site and our Apps Benefits of Mobile Advertising • Mobile ads typically receive 4X higher click yield than traditional websites • Mobile/app users are typically more affluent and tech-savvy • Ad position exclusive to one advertiser per page • Several call to actions available Investment • Up to 50,000 monthly impressions - $20 CPM • 50,001-100,000 monthly impressions - $18 CPM • 100,001-200,000 monthly impressions - $15 CPM • For advertisers who do not have a Mobile Site for click-through, we can create Landing Page. ($250 set up fee) Example above reflects KVUE.com Mobile Site display. Ad position for Apps is similar, but Ad is at bottom of screen.

19. Targeted Display Advertising Geo-Targeting By DMA or Zipcodes Delivering Ads to the Right Group of Consumers Target on KVUE.com or through our network of sites Channel Targeting Category-relevant content Behavioral Targeting Reach the right audience when they are ready to buy Cost: $18-$22 CPM

20. Wishing your business great success in 2011! Contact us: digitalsales@kvue.com 512-459-2029 3201 Steck Ave, Austin, Texas 78757