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Our agenda

Our agenda. Collect midterms Chapters 8-10 Team meetings Break Fahrenheit speakers About Tuesday’s class. Chapter 8: Crowds. Crowdsourcing Many people participating in joint project in small ways Museum’s ‘Crowd-Curated Exhibition’ Birdwatching. 4 categories. Collective intelligence

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Our agenda

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  1. Our agenda • Collect midterms • Chapters 8-10 • Team meetings • Break • Fahrenheit speakers • About Tuesday’s class

  2. Chapter 8: Crowds Crowdsourcing Many people participating in joint project in small ways Museum’s ‘Crowd-CuratedExhibition’ Birdwatching

  3. 4 categories • Collective intelligence • Crowd creation • Crowd voting • Crowd funding

  4. Process: 3 questions • What should crowd do? • Not too big or small • Connect with right crowd • What to do with crowd’s input Listen & talk to people in planning project

  5. Cautions • Crowds unpredictable • ‘Angry mobs’ • ‘90% useless’ How could your nonprofit clients use crowdsourcing?

  6. Ch 9: Learning Loops Monitor & analyze results Track & reflect Modify tactics

  7. Humane Society 1: 10: 100 rule:createshareview

  8. Tradition vs. social media Listen online Cultivate bloggers, reporters Facebook, Twitter Supporters share with friends via social media • Market research • Press agent places story with media • Newspaper ad • Newsletters, press releases

  9. Measuring engagement • Number subscribers • Monthly trends • Engagement metrics • Bookmarking • Comments • Influence

  10. Bottom-line focus • ROI: Return on Investment • Social change

  11. Ch 10: Funding

  12. Keys to effectiveness • Be transparent • Be simple • Listen, engage, build relationships • Tell stories • Connect, don’t solicit

  13. Keys to success • Multichannel strategy • Partners, not ATMs • Storytelling • Thank donors • Friends first, then funds • ‘Fun’ in fundraising

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