1. Part 1 - Selective Attention Daniel Spiegelman Chloe Guda

2. http://www.youtube.com/watch?v=Ahg6qcgoay4&feature=related

3. Definition • A level of attention where the focus is so strong that visual differences may not be noticed. • Also when there are multiple interpretations and only one is perceived Eskimo or Native American?

4. Find the missing arrow?

5. Do you see a cube missing a section? Or two cubes facing different ways?

6. Black Shapes or White Letters??

7. How many shelves do you count?

8. Cocktail Party Effect • When in a crowded room, a person can focus on one voice amongst the chatter and noise • When two voices are simultaneously played, one will only be able to recall volume and sex of the second voice. • When your name is spoken, it is heard over almost all other noise

9. Inattentional Blindness • If we are told to focus on a specific subject, we may not notice other visual stimuli. • Change blindness • People do no notice small changes when focused • Choice blindness • People don’t notice difference between what they picked and what they were told they picked

10. Change Blindness