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Design Principles: Contrast and Balance in Travel Brochures and Newsletters

This project explores principles of design such as contrast, alignment, repetition, and proximity in travel brochures and newsletters. Learn how to create visually appealing materials with bold colors, balanced white space, and cohesive elements.

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Design Principles: Contrast and Balance in Travel Brochures and Newsletters

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  1. Julie BranderCom 205Layout & Design Projects June 2014

  2. Memo

  3. MemoPrinciples of Design Contrast Travel Logo – black on white White space balanced with text Repetition Color – green Alignment for text groups Lists – Activities and bulletpoints Alignment Identifies different text groups Left, right, center Proximity Equal space between elements

  4. Ad

  5. AdPrinciples of Design Contrast Bright Colors Nature and People Two typeface elements Repetition Color – neon green Typeface - electric Alignment Bold Center Alignment Proximity Balanced text around Image Adequate space between elements

  6. Brochure 1 front panel, second panel, back panel

  7. Brochure 1Principles of Design Contrast Bold colors, muted background Different Elements Photos Maps Repetition Color scheme – neon green & brown Alignment Center Alignment for readability Proximity Grouped Content Balanced white space *specifically with interesting background photo

  8. Brochure 2 inside panels 1, 2, 3

  9. Brochure 2Principles of Design Contrast Bold colors, muted background Prominent Map and Title Repetition Color scheme – neon green & brown Alignment Staggered alignment of elements Left alignment for text Proximity Cohesive elements Location of elements promotes interest

  10. Newslettercover Page

  11. NewsletterCover PagePrinciples of Design Contrast Color – pepper red Typeface – hard vs soft Repetition Color – pastel earth tones Columns Alignment Left alignment text for readability Proximity Full page but not busy Accomplished by having simpler elements

  12. Newsletterback page

  13. NewsletterBack PagePrinciples of Design Contrast Color – pop of blue Images, color and text Repetition Color – earth tone pastels Alignment Identifies different text groups Left, right, center Proximity Eye Catching Layout

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