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CHAPTER 1 Anatomy of an Event

CHAPTER 1 Anatomy of an Event. Introduction. The Role & Scope of Events The Role & Scope of Event Coordination The Anatomy of an Event. The Role of Events. The gathering of people together at a specified time & place for the purpose of:

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CHAPTER 1 Anatomy of an Event

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  1. CHAPTER 1 Anatomy of an Event

  2. Introduction • The Role & Scope of Events • The Role & Scope of Event Coordination • The Anatomy of an Event

  3. The Role of Events • The gathering of people together at a specified time & place for the purpose of: • celebration, commemoration, education, reunion, marketing &/or entertainment.

  4. The Role of Events • People attend events… • for the opportunity for an entertainment, cultural or enrichment experience, • or to attain/satisfy social, business, personal, or political goals &/or obligations.

  5. The Value of Events • Economic Value • Social Value • Cultural Value • Political Value

  6. Business & Corporate Events Cause-Related & Fundraising Exhibitions & Fairs Entertainment Festivals The Scope of Events • Government & Civic Events • Marketing Events • Meetings & Conventions • Social & Life-Cycle • Sports Events

  7. The Role & Scope of Event Coordination • Determine the Expectations • Develop the Concept • Design the Experience • Deliver the Dream

  8. Determine Expectations • Create the Profile—Who, What, Where, When • Define the WHY—the Purpose of the Event • Goals, Objectives, & Expected Outcomes • Direct Relationship to Evaluation

  9. Develop the Concept • Type of Function • Theme & Message • Event Elements & Details • Agenda & Activities

  10. Design the Experience • Meet the Needs • Think it through Threshold to Threshold • Integrate the Theme & Purpose

  11. Deliver the Dream • Package & Manage a Progressive Experience • Provide Take-Away Value • Manage the Magic Threshold to Threshold

  12. Anatomy of an Event • Anticipation • Arrival • Atmosphere • Appetite • Activity • Amenities

  13. Anticipation • Create the best marketing materials & messages • Communicate the basics for attending • Establish the correct expectations

  14. Arrival • Understand the travel & transportation needs • Deliver an effective meeting & greeting • Provide clear navigation, directions, & instructions • Create welcoming entrances

  15. Atmosphere • Confirm the basic needs are met • Use the venue to the best advantage • Form follows function in site selection & development • The atmosphere must fit the character of the event & host

  16. Appetite • Food is for nutrition, nurturing, & human nature • Meals must match the occasion • Serving with style facilitates flow • Menu selection is based on palate & pocketbook

  17. Activity • Offer collectable experiences • Activities can be participatory or spectator • Provide education, enrichment, & entertainment • Consider diversions & recreational opportunities

  18. Amenities • Always provide walk-away value • Use amenities to make memories tangible • Find ways to show you care throughout the event • Personalize the experience through evidence

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