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Enhancing Alumni Engagement: The Evolution of Rutgers University Alumni Website

The Rutgers Alumni Association (RAA) is modernizing its communications platform to better serve all alumni, not just dues payers. Since its initial launch in September 2007 as a welcoming connection, the website has evolved to facilitate two-way communications, user-generated content, and enhanced event management. Key features will include alumni class pages, newsletters, and a transition to an online editing system, ensuring easy updates and robust engagement. Future plans include integrating social media and e-commerce solutions for payments, fostering a vibrant alumni community.

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Enhancing Alumni Engagement: The Evolution of Rutgers University Alumni Website

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  1. RAA Communications WebsiteUpdate Changing to support the new Alumni structure at Rutgers

  2. Website Mission is Changing • Initial Web “Go-Live” was September, 2007 • Conceived as “Welcome - Connection to Rutgers” • Extension of 1766 as RAA Communications tool • Extended to all Alumni - not just dues payers • Front-end for Alumni • to the University, All Constituent Schools, Alumni Relations, Bookstores, Athletics, etc. • Converting to Core RAA Communications Tool • Primary vehicle to connect with members • User-generated content • Meeting management, Class pages, Young Alumni Pages, Event Pages • Opportunity to add feedback & 2-way communications • Robust backbone structure allows web to change as we do

  3. Changes in Use of Homepage • Initially used as “Interest Generator” • Stories about Alumni & Friends • Summaries of events held by RAA • Transitioned to “Inform & Invite” • Upcoming Events and Activities • Was used for Boston Trip, Reunion, Homecoming, Family Day, Speed Networking, etc • News Highlights (i.e. Organization changes, RUAA, highlights of HDA, LS/LD) • Added 4th Homepage “Block” • Reduce constant need to shuffle articles around & make room • Used in conjunction with initial 3

  4. Changes Since Initial Go-Live • Meeting & Event Management - in use • On-site tasks: • Set-up & publish meeting (still have to reserve room & arrange food) • Manage number of folks signed-up • Distribute sign-up forms (where needed) • Generate attendee reports • Class Pages - completed, just starting use • 4 pages using templates to cover: • Class Homepage • Officers & Contacts • Reunion update (include a photo module) • Class Notes (Like RUTGERS Magazine) • Class Giving

  5. Additional Changes In-Process • Adding Newsletters & Publications to the site • Place to host our publications for ALL members • 1766 • KnightLife • RUAware • Place to publish a Letter from the President • “Frankly Speaking” • Frequent updates regarding transition, the RUAA & other items • Switching to On-Line Web Editor • All editing to be done on-line, in Browser (Explorer, FireFox) • Eliminates need for (expensive) user software • Final step in transition to User-Generated Content • Distributed “ownership”

  6. Contemplated Future Changes • Use of existing commercial Social Networking sites • FaceBook - Engineering Society is piloting a Facebook presence • Addition of an Alumni Forum • Requires active management / administration / moderator • Links to other potential benefits • AlumniCoupons.com (example) • Addition of eCommerce • Accept payment for events,merchandise, etc on-line • Commercial providers like PayPal, others

  7. RAA Home Page

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