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9.3 Selecting the Media PowerPoint Presentation
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9.3 Selecting the Media

9.3 Selecting the Media

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9.3 Selecting the Media

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  1. 9.3 Selecting the Media A medium: Carries a message to an audience Types:

  2. Factors to determine a choice in Medium

  3. 9.4- Types of Media http://www.youtube.com/watch?v=2Bb8P7dfjVw

  4. You Tube and Commercials: So-called video viral marketing has exploded over the past year, thanks to increased broadband capacity and sites like YouTube, which make it easy to upload and share videos online. Indeed, seven out of 10 Internet users have watched an online video, and 30 percent of those people have shared one with friends, usually via e-mail, according to a survey by the Online Publishers Association, a research group in New York City. “Sixty-six percent of the people who watch videos online have seen an ad clip. About one-third of those viewers visited the marketer's website, and 8 percent made a purchase. A lot of that is thanks to YouTube, the dominant player in a category that includes Google (NASDAQ:GOOG) Video and AOL (NYSE:TWX). Every day, people watch more than 100 million videos on YouTube and upload 65,000 new clips. Many videos are posted by amateurs playing around with camcorders in their backyards, but sprinkled in are Hollywood movie trailers--and clips created by companies eager to capitalize on the craze. Amid such clutter, it's easy to get lost. The funnier or more creative the spot, the better, Tornquist says. http://www.youtube.com/watch?v=2Bb8P7dfjVw Over 3 million views

  5. Selectivity is by far the biggest advantage of Magazine advertising. You are able to know what it’s readers are interested in.

  6. Retail vs.

  7. No Commercials Satellite Radio