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Enhancing Business Competitiveness through Strategic Improvements

This study highlights strengths, weaknesses, and opportunities for a silk production enterprise. Key findings include raw material availability, marketing challenges, and the importance of enhancing technical skills. Recommendations focus on marketing, quality management, and technical skill development.

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Enhancing Business Competitiveness through Strategic Improvements

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  1. SILK YAN PRODUCTIONBaan Hua Fai

  2. Strengths of the enterprise Key Findings • They have the raw material • Have available labor • Different types of Product • Support from the government • Existing network with other cluster Important LessonLearned • Network and Consortia • Value addition • Collaboration amongst employ • Creation of women entrepreneurship • Community development • Equal distribution of income among the group member

  3. Weakness of the Enterprise Key Findings • Marketing structure • Limited support • Lack of finance • Lack of technical skill • Quality standard • Organized quality specification Important Lesson Learned • Closed market • Inadequate support to enhance their export • Technical skills gap • Motivation • Need to adopt standard quality management systems

  4. Areas to improve? And How? Key Findings • Marketing and Commercialization • Quality • Technical Skill development Important Lesson Learned • Need to develop good marketing strategy • Need Provide technical skills • Need to adopt standard quality management (ISO)

  5. Strategies to enhance products competitiveness Key Findings • Keep the stock of product to meet the market demand • Marketing through involvement in tradeshows • Use of improved machineries • Creating value through commercialization Important Lesson Learned • Availability of stocks • Networking • Need to acquire technical skills • Need to commercialize

  6. Human resource management development Key Findings • Welfare • More Training • Management succession Important Lesson Learned • Group cohesiveness – • Need for training • Inheritance of traditional knowledge

  7. Best Practice (s) for business sustainability Key Findings • Having network with other clusters • Adding value to the available raw material • Availability of product in stock • Availability of technical training program Important Lesson Learned • Need to enhance networking with other clusters • Product enhancement • Holding the market • Product quality will increase

  8. Best practice (s) for business competitiveness enhancement Key Findings • Improved promotion of the product • Use of Hi-tech machineries • Available stock of product Important Lesson Learned • Increase in sale • Improve productivity • Consistent satisfaction of customers

  9. Kind (s) of business services support from the Government Key Findings • Training provision • Financial support • Marketing of products through trade Important Lesson Learned • Improved skills • Increase their production capacity • Increase sales

  10. Kind (s) of business services required Key Findings • There is inadequate financial support direct from the Government • Technical training • Barrier in their product export Important Lesson Learned • Government should provide interest free loan • Better coordinated training programs • Facilitation from the Government in product marketing

  11. How do you feel about working as a team? Its reflects good coordination among participants.

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