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Burger King Mod III – Valuation Using Multiples Jake Peng

This document provides a comprehensive overview of Burger King and the quick service restaurant (QSR) industry. It discusses key characteristics of fast food hamburger restaurants, highlighting their competitive nature with high volume and low margins. The overview details Burger King's growth, market presence, and financial performance, including revenue breakdown and stock price trends. The analysis utilizes various multiples for valuation, assessing whether Burger King is overvalued or undervalued, while also exploring factors contributing to its stock price rise and operational strategies such as franchising.

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Burger King Mod III – Valuation Using Multiples Jake Peng

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  1. Burger King Mod III – Valuation Using MultiplesJake Peng

  2. An overview of the QSR industry • Fast Food Hamburger Restaurants (FFHR) • High competitive • High volume, low margin • Compete on cost leadership and market penetration Restaurant industry ($1.75 trillion) Fine dining Quick service restaurant “Fast casual” Others

  3. Overview of Burger King • World’s 2nd largest FFHR • 12,997 restaurants in 86 countries • 1.9 billion in revenues, 118 million net income (net margin 6.2%) • 12% of total FFHR consumer spending (2012) • Brief history • Started in 1950s; changed hands several times • Acquired from Diageo by a P/E consortium in 2002 and first went public in 2006 • Acquired by 3G Capital in 2010 and went public again 2012

  4. Revenue breakdown

  5. Source data

  6. Valuation using various multiples Overvalued Undervalued Overvalued

  7. Share price 1/24/2014 $23.06 2/28/2013 $18.25 ~40%

  8. Reason for rise in stock price • EBIT and EBIT% Growth • EBIT jumped by 25% • EBIT (Operating margin) jumped by 8 percentage

  9. Reason for rise in stock price (Cont’d) • Increase in stores and sales • 750 new stores in two years • More profitable on average

  10. Reason for rise in stock price (Cont’d) • Cash • Cash balance (Dec 31, 2012) – 547 million (28% of total revenues) • Operating cash flow – 224 million (200% of net income) • Make no use of line of credit in 2012 • 2% of sales designated as operating

  11. Reason for rise in stock price (Cont’d) • Franchise rate – A way to become “lighter” • 97% restaurants are franchised • 871 (70%) owned restaurants re-franchised in 2012 • Save huge amount of resources (e.g., labor and capital) • More profitable than owned restaurants (Gross margin of BK: 11% vs. 86%)

  12. The End

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