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Social Media Strategy in Professional Football: The case of Liverpool FC

Social Media Strategy in Professional Football: The case of Liverpool FC. Ryan massey Comm 601 Vlog on Scavenger Hunt. Introduction. I love Liverpool Football Club! I am very interested in Social Media Strategy I follow all of LFC’s social media platforms. Why I chose this article.

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Social Media Strategy in Professional Football: The case of Liverpool FC

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  1. Social Media Strategy in Professional Football:The case of Liverpool FC Ryan massey Comm 601 Vlog on Scavenger Hunt

  2. Introduction

  3. I love Liverpool Football Club! • I am very interested in Social Media Strategy • I follow all of LFC’s social media platforms Why I chose this article

  4. What I learned

  5. References • Allison, N. (2013). Going beyond on-pitch success: Fan engagement as a catalyst • for growth. Birkbeck Sport Business Centre Research Paper Series, 6(2), • Birkbeck, University of London. • Ballouli, K. (2010). Digital-branding and social media strategies for professional • athletes, sports teams, and leagues: An interview with Digital Royalty’s Amy • Martin. International Journal of Sport Communication, 3(4), 395-401. • Beech, J. & Chadwick, S. (2007). The Marketing of Sport. Harlow: Financial Times • Prentice Hall. • Bradley, M. (2013). Defining Fan Engagement. The Fan Experience Company. • http://bradleyprojects.com/blog.php?id=29 , accessed July 15, 2014. • Bryman, A. & Bell, E. (2011). Business Research Methods, 3rd Edition, New York: • Oxford University Press. Works Cited

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