Presentation Transcript

1. ThinkPad Edge SeriesE130/E330

   February, 2012. Version: 1.0
2. Brand Architecture & Positioning
3. ThinkPad Edge brand positioning BRAND ARCHITECTURE Lenovo Brand Positioning Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. We make the tools. You make them do. ThinkPad Edge Brand Positioning ‘Do Machines’ for Small Business Succeed with Style Dependable performance in the boardroom, at the café, or behind a desk. The sleek, progressive design turns heads and makes a lasting impression. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done. Innovate with Focus Every tool is carefully developed with purposeful intent to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive. Lenovo Technology For Those Who Do Do Machines for small business Do Machines for large business Do Machines for consumers Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Style Time is Money Innovate with Focus Succeed with Substance Time is Money Innovate with Intent Do Machines for anywhere Explore from Anywhere
4. ThinkPad Edge Messaging Framework
5. ThinkPad Edge product position Target audience / Product needs ThinkPad Edge S ThinkPad Edge E Lenovo Essential B & V Commercial SMB Traditional SMB Staff Value for money Stable and reliable SMB Senior Staff Full featured Stable & Reliable Ideal for business needs Stylish Office Manager Ultra mobile Solid performance Ideal for business solutions Progressive design Durable drop-down hinge Dolby advanced audio v2 Business Individual New Buyer Energetic appearance, Strong performance, Friendlysolution Elite SMB Top class performance Stable & Reliable Stylish SOHO Full featured Ultra mobile Customized to business needs Spill Resistant Keyboard Soft touch paint & Chrome Edge Lenovo Enhanced Experience 3
6. The Edge line of products
7. Portfolio Position – Price band segment Powered Think & Light X2 T430i, T530i, X230i Edge S430 N-1 LenovoV380, V480, V580, V585 Edge E330/335, E430/435, E530/535 Edge 14”, Edge 15” LenovoB480,B480r B580,B580r B485,B585 EdgeE130/135 Winner: S420 $749 $729 $549 $499 $499 $399 $349
8. Introducing the Edge product series
9. ThinkPad Edge E330 Positioning statement The ThinkPad Edge E330is a versatile 13.3” ultraportable with features that surpass regular laptops. Made for growing business, It offers Legendary ThinkPad reliability, Lenovo Solutions for Small Business and contemporary design. E130/E135 E330/E335 S430 Selling points Progressive Professional Design New multiple soft touch paint color options (Black, Red & Blue) to complement the chrome accents Full Featured Ultraportable 13 inch screen, 20~27mm thin body and weighing only 1.77kg makes for an ultramobile laptop. The 8+ hours of battery backup ensures you don’t have to hunt for charging stations. High Productivity Up to Intel Core i5 (E330) processors, 128GB SSD and 8GB DDR3 ram ensures nothing slows you down on the road E530/E535 E430/E435 Essential B & V Series KEY SPECS Up to 3nd gen Intel® Core™ i5 processor (E330) 13.3” HD Antiglare Display Up to 8GB DDR3 1600MHz memory, up to 1TB HDD 8+ hrs Battery Life Integrated Bluetooth 4.0 combination with WLAN. WWAN optional Ports: VGA, HDMI 1.4, two USB 3.0, one USB 2.0 with powered “always on” feature , RJ45, 4-in-1 cardreader Product Price Starting at $499
10. Edge Mainstream Series (E330) WHO IS THIS PRODUCT FOR AND WHY? CONSUMER NEEDI want a PC that gives me performance but is light enough to be carried all day COMMON USES Performance on the go, reliable and affordable PAIN POINTS & SOLUTIONS
11. ThinkPad Edge E130 Positioning statement The ThinkPad Edge E130 is a 11.6” ultraportable with features focused on SMB users, ThinkPad reliability and contemporary design at a value price point. E130/E135 E330/E335 S430 Selling points Progressive Professional Design New multiple soft touch paint color options (Black, Red & Blue) to complement the chrome accents Affordable Ultraportablity 11.6” screen, 21mm thin body and weighing only 1.5kg makes for an ultra mobile laptop. The 8+ hours of battery backup ensures you don’t have to hunt for charging stations. High Productivity Up to Intel Core i5 (E330) processors, 8GB DDR3 RAM and a choice of 500GB HDD/ 128GB SSD ensures nothing slows you down on the road E530/E535 E430/E435 Essential B & V Series KEY SPECS Up to 3nd gen Intel® Core™ i5 processor (E130) 11.6” HD Anti-Glare Display Up to 8GB DDR3 1600MHz memory, up to 500GB HDD 8.5+ hrs Battery Life Integrated Bluetooth 4.0 combination with WLAN. WWAN optional Ports: VGA, HDMI 1.4, two USB 3.0, one USB 2.0 with powered “always on” feature , RJ45, 4-in-1 card reader Product Price Starting at $399
12. Edge Mainstream Series (E130) WHO IS THIS PRODUCT FOR AND WHY? CONSUMER NEEDI want a PC that can be quickly deployed to my sales team who need a reliable machine that can handle basic computing COMMON USES Portability, reliability and affordability PAIN POINTS & SOLUTIONS