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Winning Buy-In for Social Marketing: Strategies and Resources

Chapter 3 delves into the essential strategies for gaining buy-in and resources for social marketing initiatives. It discusses the value of social marketing on platforms like LinkedIn and Facebook, especially to skeptics. You'll learn how to solicit feedback, build thought leadership through blogging and various media, understand market intelligence, and navigate regulatory challenges. This chapter also covers identifying internal obstacles, addressing common objections, and ensuring brand consistency, ultimately empowering organizations to embrace social marketing effectively.

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Winning Buy-In for Social Marketing: Strategies and Resources

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  1. Chapter 3 Winning Buy-In and Resources

  2. selling social marketing LinkedIn Facebook Selling the value of social marketing to skeptics Soliciting Feedback Join LinkedIn Support Customers

  3. Build Thought Leadership Through Blogging Blogs Twitter and other micro blogs Video and audio Photo sharing sites Regulartory filings Facebook LinkedIn and vertical social networks Wikipedia Discussion forums Social Bookmarking sites

  4. Market Intelligence Competitors Customers Channel Partners Regulatory agencies and commissioners Legislators Influential authors, journalists and bloggers

  5. Market Intelligence Cont. Individual within organizations mentioned Topics relevant to your market

  6. Chapter 3 Winning Buy-In and Resources Identify Opportunities Listorious.com Finding Allies online Social Marketing is not for every company

  7. Finding Internal Obstacles

  8. B2B Social Channel Use

  9. Research Forrester.com Pewreseach.org Research.google.com

  10. Answering Objections ROI Resources Control Brand Consistancy Legal Risk

  11. Chapter 4 Social Organization Openness Challenge Centralization Coordinated Dandelion Organic Honeycomb

  12. Infectious Growth Working at internet speed

  13. Chapter 5Creating and Enforcing Social Media Policies Socialmediapolicytemplate.com Why not existing Policies? Sequencing the Chain of Events

  14. Chapter Six Learning by Listening Crowd Listening to keywords Dashboard

  15. Chapter 7 Understanding Search Keyword Research Volume vs Relevance Mechanics of SEO

  16. Google Page Rank

  17. Social Media Optimization Validate Keywords

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