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Creating an Inclusive Gaming Experience for the Visually Impaired

Project ACE aims to revolutionize gaming for visually impaired individuals, offering a new experience that is both engaging and profitable. Our marketing strategy includes a SWOT analysis and a 4P marketing mix that focuses on promoting our game, "Jong the Dog," through an innovative audio advertisement distributed via digital platforms. The advertisement highlights the game’s features and encourages listeners to purchase it from the Ovi Store. We envision expanding our reach globally and developing additional games, including Nonogram and a Memory game, to enhance accessibility in the gaming community.

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Creating an Inclusive Gaming Experience for the Visually Impaired

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  1. Accessibility projectACEoneMarketing Plan

  2. Vision To create a new experience for visually impaired people and get profit from it.

  3. SWOT

  4. Marketing Mix4P

  5. Advertisement Advertisment done by: Spreading audio file on internet, digital newspaper, FFVI and Arlaistituutti Content of audio file: Shows what the game Jong the Dog is Shows why visually impaired people should play the game Motivates listeners to buy the game at Ovi Store Link of audio file: http://wiki.metropolia.fi/download/attachments/19501259/ACEone+Advertisement.wav?version=1&modificationDate=1290670471449

  6. Future plan • Launch the games all over the world.

  7. Future plan • Develop more games • Nonogram • Memory game

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