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Business Plan Presentation ACEone

This business plan outlines ACEone's mission to create an interactive gaming experience tailored for visually impaired individuals. Targeting an estimated 315 million visually impaired people globally, the plan delves into market research, risk analysis, and essential financial assumptions. We aim to be pioneers in this niche market, innovating continuously based on customer feedback while securing sponsorships and driving player engagement. With detailed strategies and an innovative product concept, ACEone is positioned to revolutionize accessible entertainment.

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Business Plan Presentation ACEone

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  1. Business Plan PresentationACEone

  2. Table of content • Venture Mission and Strategy • Business environment • Risk Analysis • Key Asumptions and Financials • Market Research plan

  3. Our Mission Create a new experience for visually impaired people and get profit from it.

  4. Strategic Intent • We want to be pioneers in the game field of visually impaired players • Key actions: • We will be Innovative • We will do a proper market research • We will fulfill the customer needs • Continous improvement based on customer feedback

  5. Our Earnings Logic Sponsors, government and companies support us with a contribution and the end users will pay for the game.

  6. Business Environment • Market • Target group • In Finland • Visually impaired : 80,000 • Blind :10,000 • All over the world • VI: 315,000,000   • Blind: 45,000,000 • Product/Service concept in one sentence • Game for visually impaired • Competition • Direct: There's no game for blinds at this moment • Substitution: board games, portable games...

  7. Risk Analysis • RISKS • Market • People don’t want to pay for the game • Hard to get a sponsor and advertiser. • Technology/Product • Lack of suitable devices • Technical abilities are limited • Competence • Lack of experience in the game industry. • ACTIONS • Market • Market research • Technology/Product • Look for ways to choose right platform • Competence • Interview with worker in the game industry and blind people. ACEone

  8. After four years..                     • 20 games                              • 250,000 players                      • Net Present Value                      • € 478K

  9. Negative cash flows 1h. 2011 -€ 28K 2h. 2011 -€ 14K 1h.2012  -€ 11K    Total       -€ 53K

  10. Risk Analysis • RISKS • Market • People don’t want to pay for the game • Hard to get a sponsor and advertiser. • Technology/Product • Lack of suitable devices • Technical abilities are limited • Competence • Lack of experience in the game industry. • ACTIONS • Market • Market research • Technology/Product • Look for ways to choose right platform • Competence • Interview with worker in the game industry and blind people. ACEone

  11. Marketing Mix 4P´s Competitive Advantage of Service • A new niche market with 0 or few competitors Product: •  An action game for visually impaired on the mobile phone Price: Place: •      0€      Limited version                 Ovi Store  • 3.99€      Full version                        App store (Futur Plan) Promotion:  • FFVI + Arla institute • Audio & voice AD by e-mailing and forums • Webpage ACEone

  12. Market Research Plan

  13. Customer Feedback Plan

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