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Business Plan Presentation Guide

Business Plan Presentation Guide. FST Concept Car 2013 – Grupo 1 . What customer needs we have to Innovate ?. How we intend to fulfill these customers needs ?. Why You as An investor should get involved ?. Customer :. 30-35 Years old At least 60k€ and above income per year

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Business Plan Presentation Guide

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  1. Business PlanPresentation Guide FST Concept Car 2013 – Grupo 1

  2. Whatcustomerneeds wehave to Innovate? Howweintend to fulfillthesecustomersneeds? WhyYou as Aninvestorshouldgetinvolved?

  3. Customer: • 30-35 Yearsold • Atleast 60k€ andaboveincome per year • Automotiveenthusiast • Adventurous • Passion for racecar • Thrillseeking • Competitivenature • Familyof 3-4 • At least125k€ householdincome per year • Closerelationship • Adventurous • Passion for racecar • Supportive • Competitivenature

  4. What takes a client to buy a racecar? • Spend time as a hobby • Engineeringinterest • Need for Speed • Community • Design and look ofthecar

  5. RacecarOptions in themarket • Fun weekend racer • 0-100: 3,9 Sec • Lateral G: 1,2 • Price: €89000 • Serious weekend racer • 0-100: 3,9 Sec • Lateral G: 1,5 • Price: €30000 • Fun weekend racer • 0-100: 2,9 Sec • Lateral G: 1,3 • Price: €53000

  6. Whatweoffer Price: € 26000 • High performance electrical weekend competitioncar • LowCostandaffordable • Easy to handle • Green • Adjustability– No needofengineer to set up • Reliability – Safe • Manufacturability – profitablebuild • Endurance

  7. Upgrades Anti Roll Bar Data aquisition Rims Power CustomSeat Paint job Aero package Wheels

  8. Affordable Cheapproductionmethods – to keepcostdown Optimiseparts to beverysimpleandeasy to manufacture and to makeitprofitable to producethecar Sustainable Light weight Runningonelectricity Easy Easy to drive, do well in corners Designedsuspensionandcontrol to set upaccordingly to the driver to befast

  9. Affordable Secure Easy Green Efficient

  10. TechnicalSpecsand performance • Adjustable in predefined Steps • Advanced data acquisition • Opticalaerodinamical package • Optimum motor performance control Motor 85kW SpaceFrame: CarbonfiberMonocoque PaddleShifting: Weight: 250kg 0-100km/h: 3s Lateral G: 2G

  11. FEUP Race for Rent • Adjustability • Transporte • Drivinginstructions • Serviceontrack • Training course

  12. FeupCare & service ServiceAgreement • Every 1000 km • Changingcomponents • 10000 km Warranty – Fixif breaks • CareRepresentatives

  13. Feup Virtual Platform Online applicationswithaccess to: • Performance and Setup • Safetyandmaintenance • Community • Feedback on: • Drivingstyle • Setup • Professional Advice

  14. Data acquisitionsystem • DoingAnalisysofsetupofcarwith data freshfromacquisitionsystem online • Measure ecological footprint and reduce fuel economy • Safety-check feature; go through safety check of your car with mobile application

  15. Howweintend to fulfillcustomerneeds? Car equipedwithadvancedtechnologie QualityServices Reliabilitythroughintensivesimulationandpracticetest Adjustableanalysis performance

  16. Target market Sports Car Club ofAmerica - US • 60000 Members • 7000 aged 40-59 • AverageYearlyincome • 4,2% market share within SCCA

  17. Target Market Russia – RuassianAmateur Car Clubs • Cultureofspendingmoney • Growinginterest for motorsport • Hostofthefirst formula 1 competition in 2014

  18. Beingpresentwherethecustomers are How to reachtheinitialcustomers? Putaddsandarticleson websites and magazines SCCA Memberspresence 48% - speed.com 47% - GrassrootsMotorsports 31% - Autoweek 33% - Roadandtrack Efficient na effective Marketing

  19. Manufacturing As a portuguese companywewant to implement a flat organisation in whichpeople can interactandcomunicate

  20. ThewaywedeveloptheFeupracecaranddesignedit for efficientmanufacturing • Through 3 mainfeatures • Knowingourin-housecapabilities • Standardizationofcomponents • Processes simplification

  21. EffectiveProductionstrategybasedonanalysis • Investmentheavy processes • Low-addedvalueparts • Complexsub-assembliesthatrequirecomplex know-how Outsourced • Vehicleassembly • Uniquecomponents In-house To controlthe final product, regardingsafety and performance

  22. Plant Layout • Firststartwith, billof material thatwe use duringtheprototyping fase. • State some assumptions in order to makeitfit to a productioncomplex • Calculate a numberofworkersandmachines for theproduction workshop • Organize allthepreassemblyandassemblystages, groupthem in order to avoidanybottleneckeffects in thefactory We are nowable to estimate na investmentregardingmachinery to link na equipment, andfinallyofferaninvestmentproposalandhumanresourcesproposa.

  23. How do Weassemblethecar? • Only a secure orderpullstheassemblyof a car. • Startingwith a simple chassis, weassemblethecar in 5 stages.

  24. How does theFactoryworks? Only inputs are ononesideand outputs ontheotherside to avoidanyfloatprossing in thefactory, keep some active buffers andkeepplaces for smootheningsake. Only inputs are ononesideand outputs ontheotherside to avoidanyfloatprossing in thefactory, keep some active buffers andkeepplaces for smootheningsake.

  25. How does theFactoryworks? Theassemblylineissuppliedwith boxes referencedwiththesamenumberthantheorderandthe chassis. Theideawiththese boxes is to supplyready to mountsubassembliesthat are prepared in thisshop TheProductionshopisconsidered as na internalsupplieranditsveryfirst job is to turntheseordersinto a fabricationplan.

  26. Estimationshowing a promising financial future (Financial situation) • Accumulatedsoldcarsyear 1-5: 300 • Signing FEUP Care&Serviçes: 40% • Factory: €600000 2,1M€ • Factory • Salary • R&D Research Development • Marketing

  27. Estimated Sales • Car • Aero Package • FEUP Care&Services • FEUP Virtual

  28. Mainriskandpreemptiveactionspossibility Possibility InsufficientFunds - Focusonearly cash in ConceptFailure - Performedmarket research FEUP Care&Service - Cooperationwithinsurancecompanyand legal advisors Lackof Performance - Throughtestingandqualityassurance Impact

  29. Oportunity Whyshouldyougetinvolvedwith in thisproject? • Theoportunityis to invest €2,1M thatwill cover thestartcosts • Wealsoneedaccess to: • Sales anddistributionChannels • US Network Youwillreceive: - 25% Ownershipof FEUP RACETEAM Inc. - We are looking for a Chairman oftheboard - 120% Returnalinvestment in year 5

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